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Enable.us Raises $4.5 Million for Its No-code Virtual Selling Platform for B2B Marketing and Sales Teams

Enable.us, a no-code platform for B2B marketing and sales teams to create personalized virtual sales rooms for their buyers, has raised $4.5M in funding. The company was incubated by YCombinator and its investors include Runa Capital, Global Founders Capital, TRAC Unicorn Fund, Pioneer Fund, Rebel Fund, The New Normal Fund (Allison Pickens), Dragon Capital, RingCentral Ventures, Fresco Capital, Liquid2 Ventures and Hack VC as well as some prominent angels like Jared Kopf (Founder of AdRoll), Sandy Kory (Managing Director at Horizon Partners) and Jennifer Carolan (Co-Founder and General Partner at Reach Capital).

PREDICTIONS-SERIES-2022Following the onset of the COVID-19 pandemic, the B2B industry was prompted to adopt digital channels. By 2025, 80% of all B2B sales interactions between companies and buyers will take place in digital channels, but the transition to digital B2B sales is a complicated process, especially with lengthy sales cycles and multiple stakeholders on the buyer’s side. Enable.us provides everything B2B buyers and sellers need to close deals in an interactive, transparent and collaborative digital sales room.

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Enable.us makes it simple to create unique and personalized experiences with sales resources. Enable.us is the only solution in the market focusing on how buyers receive and experience the shared resources in a digital sales room, a living and breathing space where buyers and sellers can collaborate and close the sale. Through a single link, salespeople can share all the information, manage customer references, schedule meetings, and collaborate with one or more buyers. Enable.us also provides advanced analytics as it knows what parts of the sales pitch are most effective at closing deals for sellers and marketers. Currently, Enable.us customers have created 1500+ virtual rooms serving buyers in North America, Europe, Australia and Asia.

Enable.us was co-founded by Jinal Jhaveri, Adam Pearson, Galen Li and Andrey Bolaños. The executive team has a combined 60 years of experience building and scaling high growth SaaS organizations. While working on other projects, the founders faced a huge void in the market as traditional sales software and processes focus mostly on the seller and not the buyer. They understood from a leadership and a buyer’s perspective that the traditional way buyers and sellers collaborate is ripe for disruption and decided to build a platform that would put buyers at the forefront of the process to help close deals faster.

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“In all our previous companies we experienced the sales and buyer main pain point — long sales cycles, combined with multiple stakeholders and disparate resources being lost along the way and this problem has been compounded by the pandemic,” says Jinal Jhaveri, the CEO and founder at Enable.us. “We knew there had to be a better way to coordinate all of these activities and empower buyers and sellers together, and that’s how we started Enable.us. Together we strive to create the most engaging experience for buyers and improve the efficiency of the sales process.”

“Enable.us digital sales rooms accelerate B2B sales and onboarding by bringing the most relevant sales content, customer references and contracts as well as all the collaboration and interactions in one single place,” says Andre Bliznyuk, General Partner at Runa Capital. “We see the huge potential behind this technology especially in the post-covid reality and are happy to support the company on its way to success.”

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 [To share your insights with us, please write to sghosh@martechseries.com]

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