Ecommerce analytics firm eStoreMedia has appointed Daniel King, the former president and chief operating officer of Profitero, as chairman of its board. He will be based at the company’s global headquarters in London.
eStoreMedia provides Digital Shelf software services to Fortune 500 brands, helping them accelerate online sales. The service integrates Digital Shelf Analytics, Product Information Management and Al-based research methodologies to streamline brands’ ecommerce processes and drive Perfect Store implementation across thousands of online retailers in more than 50 markets globally.
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“eStoreMedia has great potential to lead the next chapter in ecommerce analytics with exceptional skills in product innovation and a track record for customer success,” explains King. “I’m delighted to join the company at a time when it’s positioned for such an exciting period of growth.”
King’s appointment follows the announcement last month of a $30 million funding injection into the business from growth equity investors Kennet Partners and Digital+ Partners. The investment, coupled with additional executive leadership, is set to accelerate the company’s development of its product suite and further expand its offering globally.
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King brings more than 20 years’ experience of hands-on leadership in CPG ecommerce technology, SaaS, online media and marketplaces. He has also held advisory positions in the public and private sector with firms focused on scaling for growth and international expansion.
Most recently, his leadership roles have included chairman of social ecommerce start-up StitcherAds, and almost a decade at ecommerce analytics firm Profitero, with the last four years as president and COO. He is also a venture partner at Seedcamp, a Europe-wide seed fund focusing on pre-seed and seed-stage opportunities.
eStoreMedia founder & chief executive Bartosz Kielbinski adds: “This is a significant moment in our company’s history. With Daniel’s executive expertise and long history of supporting ecommerce tech companies through high growth, we’re set to excite our clients by moving our ambitious expansion plans forward swiftly and with confidence. We are delighted to have Daniel on board.”
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