Most of us during the pandemic have spent significantly higher time on social media than what we spent in the pre-COVID days. Facebook witnessed a sizeable increase in the number and variety of posts from various categories of audience. But, do you know that FB can be a serious platform to display paid advertisements? More so, it has been noted that a majority of the global audience have given organic posts to allow an aggressive promotion of brands and services. As a matter of fact, Mark Zuckerberg himself has revealed to the media that FB have evolved much from a social media channel to a globally congested marketplace.
Why has FB marketing been so popular in marketing products or services?
Facebook could be losing its sheen and traction with Gen Z and Millennial users, but it is still among the most favored social media platforms, particularly after the rebranding of its parent organization to “META”.
Experts have agreed that FB has been one of the most common platforms for making effective marketing communication to a larger audience. As a matter of fact, FB marketing campaigns have been estimated to have the highest reach amongst consumers, from diverse categories. Use of social media channels have grown, and FB is known to offer the most appealing visual contents that can attract consumers. But, why do you need to market on FB? Only because it has global coverage? No, not at all. Most of the audience reading this blog will agree that,FB has an appeal of its own. It is one of the most high-rated social media channel that can create a potential consumer engagement at the end of the day.
How can you draft targeted ads through FB on a paid platform?
Specialists from the field of marketing had agreed that, since FB has the most sought after contents readily available, more than about 7 million companies promote their products and services on FB. Most interestingly, data collected from authentic sources reveal that 2.3 million people trust FB when it comes to popular content.
Therefore, for marketers, FB can come with some of the best low cost marketing offers which include:
Targeted Advertisements on a Paid Platform: Is it a win -win strategy?
This is a tailor made strategy for the consumers wherein they can categorise the audience and promote the product within a particular market segment. For instance, a highly reputed brand like Apple prefers to spend a chunk of it’s advertising budget on the FB platform. Experts reveal that such brands can have a strong personal presence, while giving the consumers access to engaging content updates.
Can FB make the organic reach possible?
Brands looking for a quality consumer engagement can always make interesting content displays on FB. This can create immense value as it connects the product to the consumer interest. Experts reveal that, a wristwatch brand can upload a video advertisement through explaining the significance of time within human lifespan. It can provoke engaging thoughts while inviting interesting consumer insights as well.
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How can FB promote additional channel integrations?
FB can connect an advertisement through integrated marketing channels. Such channels include mobile interface, search engine contents as well as Messenger based ads. It helps in enriching the product mix as well as the marketing mix of the product under display.
Advantages of FB Marketing
For the small business entrepreneurs, FB as a marketplace, can offer tremendous advantages.
Helping the marketers to outreach desired market segments, it can help in achieving increased traffic to the marketer’s website as well. Being able to give access to diverse content formats can help the marketers to engage consumers, even though sales volume is not driven directly. On the other hand, a personalized connect is achieved through being in touch with a wide level of target audience.
Do you know that chat bots can help the marketer to provide a continuous customer support on FB?
This remains to be an interesting technology wherein keyword based search can be conducted by consumers to get real time information. With the help of artificial intelligence strategies, thus, complicated consumer queries could be solved, while functional automation can be encouraged to drive digital engagements. At the same time, you can get instant brand reviews based on popular interactions such as likes, or comments favoring your product. On the whole, FB marketing content could help in enhancing interaction with the users of all age-groups.
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What are some popular advertisement formats of Facebook Marketing?
FB can help the marketer to promote content enriched advertisements in the given formats
- Video ad
- Image ads
- Carousel ads
- Collection ad
- Slideshow ads
- Lead generation ads
To know more on this, you need to comprehend, the market outreach aspect that is related to each kind of the mentioned ad format. However, at the end of the day, it is all about creating a fruitful engagement for the existing and prospective audience, while you get to do some analysis on the product’s utility and acceptance within a global marketplace.
[To share your insights with us, please write to sghosh@martechseries.com]
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