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Force4 Technology Communications Launches B2B Tech Public Relations And Marketing Communications Agency

Company Founded by Nadel Phelan Executive Team as a Spinoff to Drive Expertise and Services Forward into New Era

Force4 Technology Communications, LLC announced its launch as a trusted and innovative provider of public relations and marketing communications services for B2B high tech companies. The business will be run by Nadel Phelan’s long-established executive team – Cara Sloman, Peggy Tierney GalvinSean Wood and Lisa Christensen – and will provide the same portfolio of services at the same high standard of quality.

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The spinoff of Force4 Technology Communications will keep the independent ownership structure that has empowered the team to focus exclusively on the needs of its clients’ businesses. With more than 60 years of combined experience in marketing and public relations with proven expertise serving the B2B tech industry, the Force4 leadership team has supported over 120 client acquisitions and nearly 20 IPOs.

Force4 specializes in supporting clients in infrastructure technologies, including AI, machine learning, analytics and automation, data management, storage, cybersecurity, Industry 4.0 and Industrial IoT, networking and critical infrastructure. CEO Cara Sloman shares more on the launch here.

Force4 delivers high value to clients via these differentiators:

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  • Proven ability: Senior managers make up the account team and provide strategic business-focused communications campaigns designed to move the needle
  • Metrics driven: Programs are based on key performance indicators tied to client business goals
  • Focused on success: Because we are independent and choose to represent a select number of clients, we’re able to focus on client success
  • Established relationships: We know the influential media and analysts that cover the market

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Cara Sloman, CEO and president, Force4 Technology Communications, said: “Force4 is the next chapter of innovation, service, a commitment to excellence and the quality results our clients know us for. I am honored to take the helm of our new organization as president and CEO, leading and being part of a team that, for many of us, spans more than a decade of working together. I am excited for our next chapter and the opportunities ahead.”

Peggy Tierney Galvin, chief strategy officer, Force4 Technology Communications, said:
“A communications strategy is like a voyage. On the Beaufort Wind Scale, force 4 is the perfect speed for sailing. Our new name embodies the powerful collaboration of individual strengths, working together to help our clients successfully navigate market.  With our technical knowledge that comes from decades of experience, we monitor the media environment and adjust course based on changing conditions to reach the desired goal – and never take our eye off the destination.”PREDICTIONS-SERIES-2022

Paula Phelan, CEO, Nadel Phelan Inc., said: “I am so proud of this team and all they have accomplished. I look forward to watching them sail into this new venture and am confident they will continue to provide the same outstanding value and quality of service that clients have come to depend on over the last 20 years.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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