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Former Meta VP Joins Creator Commerce Platform Spring as President & COO

Spring the industry-defining creator commerce platform with 9 Million creators announces the appointment of former Meta VP of Commerce Partnerships, Annelies Jansen, as President & COO.

Spring is behind commerce integrations across social channels including YouTube, Instagram, TikTok and more, empowering creators with an end-to-end solution to design, promote and sell bespoke physical and digital products. In her new role, Annelies will focus on developing Spring’s partnerships strategy, to drive growth across the core areas of the platform; enhanced tools for creators, distribution and a leading network of global fulfilment partners. Annelies will also oversee the general operations of the business alongside CEO Chris Lamontagne, as they strive to position Spring as the go-to global commerce platform for the creator economy.

With over 25 years of experience in the world of digital and social media, Annelies demonstrates an innate understanding of content and commerce business models. Annelies recognises the importance of the balance between leading and inspiring creatives, whilst growing and developing diverse revenue avenues. Prior to joining Spring, Annelies was VP of Commerce Partnerships at Meta, where she successfully developed a global network of first and third party commerce partners to bring content and functionality to Facebook Commerce. A career highlight for Annelies during her time at Meta was launching Instagram checkout in 2019.

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Born in a small town in the north of the Netherlands, Annelies’ exemplary career has seen her develop a stellar track record of leadership and spearheading digital operational transformations across three continents. Her work has taken her around the globe, leading to her ability to master cultural challenges in business, and supported by her ability to speak six languages. Before being headhunted by Facebook in 2017 – where she built a global team from scratch and worked with partners in over 20 countries – Annelies has been at the helm of more than a dozen businesses. She was also responsible for pioneering the digital media shift at renowned national UK newspapers including The Times and The Daily Telegraph as well as broadcasting giant ITV.

Annelies appeared in the ES top 1000 Londoners list in 2007, the top 100 Women list of Financieel Dagblad, and GP Bullhound presented her with the ‘Women of the Year’ award in 2013.

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Annelies says: “I believe Spring is uniquely placed to be THE commerce platform for creators. My primary goal in business is to nurture the happy marriage between influence and profile, and commercial and financial achievements. This is very much aligned with Spring’s mission: to provide creators with the right tools to enable business success. Creators are the heart of Spring, and serving their business end to end is unique. My experience in creating, running and building international growth through smart scaling with an ecosystem of partners in a number of businesses, is a right fit for the Spring’s next phase of growth.”

On Annelies’ appointment, CEO Chris Lamontagne adds; “We are thrilled to welcome Annelies to Spring and look forward to working collaboratively across all areas of the business’ commerce, partnerships and growth operations. Spring’s goal has always been to put the power in the hands of the creator, and with Annelies working by my side, we can continue to ensure this objective is being met. Her drive to ensure the right tools are within the creator’s reach in secure and safe ways matches Spring’s own vision.”

With market-first platform integrations across YouTube, Instagram, Twitch, TikTok and Linktree, Spring leads the way in enabling creators to connect with their communities directly on social platforms. Annelies joins the business at a truly exciting stage, as new user growth on the platform has exploded by 160%, alongside a 93% growth in the number of creators who are actively selling their products through the platform.

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[To share your insights with us, please write to sghosh@martechseries.com]

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