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GatherContent Adds Integrations to Help Streamline MarTech Stacks

GatherContent, the Content Operations platform that brings together people, process and technology, announced that it has added and deepened integrations to help customers streamline their MarTech stack experience. New integrations include Gatsby and Netlify, and deepened integrations include Adobe Experience Manager (AEM), Drupal, Slack, Vercel and Zapier.

GatherContent allows customers to seamlessly integrate the product with their technology stack through integrations, API, and headless capabilities. This gives companies flexibility when it comes to multi-channel publishing, and connecting GatherContent to production and project management workflows.

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Gartner’s 2020 Marketing Technology Survey found that marketers only use 58% of their martech stack’s full breadth of capabilities because they have trouble with cross-functional collaboration, deal with a “sprawling array” of martech solutions.

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“GatherContent is the glue that connects these other platforms together,” said Angus Edwardson, Co-Founder and VP of Product of GatherContent. “Our goal is to allow GatherContent to easily slide into existing marketing workflows with as few barriers as possible.”

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In addition to the new and deepened integrations, GatherContent has built more libraries on its API, including JavaScript helper libraries using Jamstack technology. This makes it easier for developers to build on top of GatherContent and create seamless integrations with their existing MarTech stack that includes their CMS, CRM, and SEO tools, among others.

“Marketing technology stacks are getting more cluttered, but when connected together in a way that makes sense, the result is better content, produced faster and with reduced risk,” said Edwardson.

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