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H Code Elevates Gerry Ramirez And Jonathan Patton To New VP Roles To Spearhead Company Growth In Multicultural Marketing

H Code, the leading multicultural digital media company, announces that Gerry Ramirez has been promoted to Vice President of Partnership Development and that Jonathan Patton has been promoted to Group Vice President of National Sales. These key leadership changes will enable H Code to provide even more resources to new and existing clients for solving their multicultural marketing challenges and drive accelerated growth and expansion for the company.

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In his former role as VP of Client Services, Ramirez was responsible for oversight and support of H Code’s sales operations and was instrumental in growing and scaling its pre and post-sale support teams, including Account Management. He also implemented a cohesive strategy to streamline the company’s sales project management system, which contributed to increased operational efficiencies. In his new role, Ramirez will be responsible for driving growth and strategy for H Code’s top clients and bolster H Code’s overall market share. He will also oversee endeavor and provocative pitch strategy and procure more significant deals with enterprise clients.

As H Code’s former VP of Sales and Partnerships, Patton directly oversaw the sales team responsible for nurturing client and agency relationships in the Western Region. Through his leadership, his team consistently led the company in sales for five years, collectively, by ensuring that the right solutions were provided and executed to meet client challenges. In his new role, Patton will focus on developing deeper partnerships with key clients and agencies at a national level. He will also work more closely with independent and minority-owned and led agencies to provide them with more resources and data to help strengthen their solutions for their clients.

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Gerry and Jonathan have been integral to H Code’s incredible success over the last five years and have a proven track record of driving results for our clients in need of effective multicultural marketing solutions. As the company enters this next stage of transformative growth, we’re proud to empower both of them to lead our expansion to even more verticals and audiences,” says Jennifer White, COO of H Code.

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The appointment of Ramirez and Patton to their new roles comes at a period of rapid growth for H Code. Over the past year, the company launched B Code and A Code, new entities focused on developing solutions for advertisers and agencies to reach, inform and connect with Black and Asian and Pacific Islander (AAPI) audiences across the digital landscape. The company plans to expand its reach to multicultural communities and continue to create, elevate and distribute at scale more meaningful messages to multicultural audiences with leadership that lives and breathes the diverse cultures its media products represent.

Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching all multicultural audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by building a diverse company and unlocking multicultural audiences through data and authentic creative and content. Today, H Code‘s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America.

Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful multicultural consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic and Black digital panels, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity.

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[To share your insights with us, please write to sghosh@martechseries.com]

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