D-MARKET Electronic Services & Trading, a leading Turkish e-commerce platform, announced certain organizational and management changes.
To enable further organizational efficiencies, Hepsiburada has taken the decision to make the following organizational changes in the Company’s executive management team:
To streamline marketing and growth efforts under a unified marketing organization, Ender Özgün, current Chief Marketing Officer, will also assume the responsibility for the data and growth functions.
Hepsiburada would like to thank Furkan Anarat, former Chief Growth & Data Officer, who decided to pursue another career opportunity. Mr. Anarat has contributed significantly in building a world-class growth engine and has ensured a smooth transition to the unified marketing organization under Mr. Özgün.
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To sharpen its continued progress in robust logistics capabilities, Mehmethan Yallagöz, current managing group director of HepsiJet, will be appointed as Chief Logistics Officer (“CLO”), effective as of December 31, 2021. Mr. Yallagöz’s strong past performance and experience in cargo delivery and warehouse operations at Hepsiburada and leadership role at HepsiJet well position him as the CLO, leading all the logistics efforts in cargo and warehouse operations including last-mile and fulfillment functions. The role of Chief Operations Officer will be replaced by the CLO and any non-logistics related responsibilities under former Chief Operations Officer will be covered by other relevant functional leaders.
Hepsiburada would like to thank Taner Timirci, former Chief Operations Officer, who decided to pursue another career opportunity. Mr. Timirci has been instrumental in establishing Hepsiburada’s robust logistics network over the years.
Hepsiburada also would like to thank Mutlu Erturan, Chief Business Officer (“CBO”), who decided to pursue another career opportunity. Effective as of December 31, 2021, the responsibilities of the CBO role will be merged and streamlined under the Chief Strategy Officer role.
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The Company remains committed to operating in a streamlined organizational structure and attracting and developing world-class talent while evolving its team for best-in class execution.
Ender Özgün has served as Chief Marketing Officer (CMO) since July 2021. Prior to Hepsiburada, Mr. Özgün worked in various positions at Vodafone Turkey, most recently as Corporate Sales Director, where his work focused on digital transformation, growth and value management, and segment strategies. He began his business career in 2005 at Procter & Gamble, where he held various managerial roles in the marketing department and focused on brand management, customer understanding, and communications strategy and execution. He holds an MBA in Brand Management and Marketing Strategies from Bahçeşehir University in Istanbul and degrees in Industrial Engineering and Civil Engineering from Bosphorus University in Istanbul.
Mehmethan Yallagöz, the Company’s new CLO, has served as the HepsiJet Managing Group Director since 2019. Prior to this role, he served as Logistics Group Director of Hepsiburada, having joined the Company in 2017. Prior to Hepsiburada, Mr. Yallagöz worked for Markafoni (an e-commerce company) as the logistics operations group director and for Yurtiçi Kargo (logistics firm) as the audit vice president and investigator. He advised several companies through his own logistics consultancy firm on logistics, parcel shipments and warehousing. He holds a Bachelor’s degree in Business Administration from Uludağ University.
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