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Human Insights-driven CX Platform UserTesting Announces IPO

Leading SF-based SaaS platform UserTesting has announced the launch of its initial public offering (IPO) of 14,169,407 shares of common stock. UserTesting is offering 10,000,000 shares and certain selling stockholders are offering 4,169,407 shares. In addition, UserTesting intends to grant the underwriters a 30-day option to buy an additional 2,125,411 shares of common stock. The initial public offering price is expected to be between $15.00 to $17.00 per share. UserTesting has been approved to list its common stock on the New York Stock Exchange under the ticker symbol “USER”.

Founded in 2007, UserTesting is a pioneer in video-first B2B SaaS delivery platform for Customer Experience Management (CXM) workflows. It enables organizations to execute customer-centric visions by seeing and hearing the experiences of real people as they engage with products, designs, apps, processes, concepts, or brands. Driven by advanced human insights, the UserTesting Human Insight platform captures diverse customer perspectives from targeted audiences, who have opted in to share their thoughts, whether for digital, real-world, or omnichannel experiences.

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The platform generates video-based Customer Experience Narratives, or CxNs, typically in less than a day, and often within a few hours. Using machine learning, the platform analyzes and surfaces key moments of insight rapidly and at scale. This helps organizations to free up time and resources and make better customer experience decisions. As of September 30, 2021, UserTesting had more than 2,100 customers.

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Last month, UserTesting had announced new capabilities designed to enable organizations to quickly and easily gather and analyze customer feedback with increased confidence. These new features help organizations gain a deeper understanding of diverse customer perspectives so they can get to the moments that matter faster and make better business decisions using human insight.

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With UserTesting, users can observe the paths that people take when they go through experiences and hear their thoughts out loud. UserTesting’s path filter feature enables users to quickly focus on specific behaviors using a powerful search capability that hones in on results for web pages, intents, and sentiments. A newly enhanced intent path function detects more than 100 of the most common behaviors based on how contributors interact with web-based experiences. The intents and behaviors are then visualized on a path flow, highlighting critical moments of interactions as people complete tasks, helping save time during analysis.

[To share your insights with us, please write to sghosh@martechseries.com]

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