Illumine Energy Adopts ZINFI Channel Marketing Automation Platform to Create a Customized Workflow for Product Registration and W******* Documentation

New capabilities help Illumine win the confidence of prospective customers seeking assurances that solar energy projects will pay off in the long term

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced Illumine Energy, a top player in the renewable energy market in India and the UAE, has launched its channel marketing automation platform to automate product registration and w******* documentation processes and to boost the confidence of prospective customers. Illumine offers comprehensive products and services for large-scale renewable energy markets, with a special emphasis on solar energy, and is a leading provider in a very competitive regional market.

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Illumine’s recent adoption of ZINFI software was motivated by the skepticism of many customers in the region around product warranties. Illumine offers a 25-year w******* on solar panels installed for its projects—a key differentiator in a market where product information like serial numbers is often compiled manually and where detailed, quality w******* documents are rare. Illumine began using ZINFI’s channel marketing automation platform to automate and customize its workflow for gathering serial numbers, manufacturing information, batch numbers, installation site and date, and other information digitally. The information is now scanned from individual panels at the project site using a mobile device connected to the ZINFI platform. After scanning, Illumine makes the data directly available to customers, and can create detailed and individualized warranties for customers instantly.

Having this capability in an easy-to-use platform like ZINFI’s gives Illumine a significant advantage over competitors. “It’s really fantastic,” says Anwar Babu, Chief Technical Officer at Illumine. “It’s easy for any employee to collect the data, and when we are talking about our product w******* with prospects we can log into the platform and show them how other customers are accessing and using the information.”

“Illumine Energy is a great example of how organizations of all sizes and in a broad range of industries are implementing ZINFI software to automate processes that are crucial to their own unique sales and marketing motions,” said Sugata Sanyal, founder and CEO of ZINFI. “ZINI’s platform is modular, flexible and quite easy to use, so our customers can start small with minimal investment and add new capabilities as their business grows and their requirements evolve.”

To learn more about how Illumine Energy is using the ZINFI channel marketing automation platform to automate tasks, refine its processes and win the confidence of prospective customers in the renewable energy market in India and the UAE, please c*********.

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In April 2020, ZINFI was named a leader in The Forrester Wave: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of “Product innovation roadmap,” “Pricing strategy,” “Supporting products and services” and “Number of employees.” The report states, “…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology.” The report also notes ZINFI’s “…strong workflow and collaboration tools that optimize processes among ZINFI’s agency partners, partners’ enterprise customers, and ZINFI’s in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management.”

Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5).

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

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