INEO Accepted Into The Canadian Out-Of-Home Marketing And Measurement Bureau (COMMB), The Leading Association For Canadian Out-Of-Home Marketing

COMMB also endorses INEO’s retail impression methodology

INEO Tech Corp. the innovative developer of the INEO Media Network, a digital advertising and analytics solution for retailers, announces the Canadian Out-of-Home Marketing and Measurement Bureau (“COMMB”), the trusted source of Canadian Out-Of-Home (“OOH”) market insights, has accepted INEO as its newest member and has approved INEO’s viewer impressions as a verified metric.

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COMMB is the national organization for the Canadian OOH advertising industry comprised of advertisers, agencies, programmatic tech stacks and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.

“We are very pleased to be accepted into COMMB as it validates our approach to calculating viewer impressions using INEO’s own artificial intelligence and machine learning technology,” stated Kyle Hall, CEO of INEO.  INEO is gathering a critical mass of impression statistics which will deliver brands solid insights into their advertising audience. We are constantly working to perfect our data collection and evaluation methods to make the INEO Welcoming System the leader for Digital OOH retail store advertising opportunities. The INEO Welcoming System’s unique media screen, analytics detection and loss prevention technology ensure it is the first thing customers see as they enter a retail store, making it a highly valuable advertising space which also allows brands to learn more about their potential customers.”

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“We are thrilled to welcome INEO to our growing place-based membership category,” said COMMB President Amanda Dorenberg. “Their platform addresses shoppers in an environment where they are motivated to receive marketing messaging. With COMMB’s advancements in place-based measurement, INEOs membership and methodology development shows our commitment to expanding this category and enhancing the granularity of the analytics we provide, arming brands with insights they can use to devise their ideal marketing mix.”

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