Interdependence PR Announces Entertainment Division and Taps Matthew Aversa as VP, Entertainment

Matthew Aversa has been named Vice President of Entertainment at Interdependence PR. It was announced today by the President of Interdependence PR, Michael Rinaldo, to whom he will report. Aversa will oversee a team of publicists and lead the publicity efforts for clients in film, television series, talent, gaming, sports, music, and live events. He will also spearhead the development of the entertainment division at the agency.

Recommended AI News: Parks Associates: 40% of MDU Renters are Interested in Bulk Broadband Internet Bundled with Their Rent

“Matt brings the insider knowledge, media relationships and insistent energy needed to secure results in the fiercely competitive, high-stakes entertainment business,” said Michael Rinaldo, President of Global Health Business at Interdependence PR. “Creativity and tenacity define success in entertainment today, where innovation is surpassed only by expectations. Matt has repeatedly met the challenge, helping his clients secure media and visibility that delivered business results,” Rinaldo continued. “We’re confident that Matt is the right person to help Interdependence Public Relations build a top-notch, industry-influential entertainment business.”

Recommended AI News: Cloud-Based Services Propel European IT, Business Services Market In Q2, ISG Index Finds

Aversa comes to Interdependence PR from his own agency, Twenty One PR, where he focused on entertainment and hospitality for over a decade. Aversa oversaw all media and influencer relations campaigns for television series, film projects, celebrity talent, charitable organizations, hotels, and other major lifestyle brands. In 2019, Aversa ventured into the agency world by joining Allied Global Marketing. While directing the National Publicity team, Aversa oversaw the launch of major entertainment events along with multiple Hulu Original series. Throughout his career Aversa brought new light to a changing media landscape and worked with clients to showcase their brands on a national level through new media channels and traditional outlets. He plans to bring the same light and talent to Interdependence PR.

Aversa is originally from New York and currently resides in Los Angeles.

Recommended AI News: LevelTen Energy and RIC Energy Form Partnership to Speed up Adoption of Renewable Energy in Europe and North America