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Jivox Announces Personalized Commerce Marketing Upgrade to Boost Digital Commerce and Direct-to-Consumer (DTC) Sales

Jivox, the personalized digital marketing technology leader, announced the launch of its Personalized Commerce Marketing offering. Designed specifically for digital commerce marketers in verticals such as retailers, banks and insurance companies selling directly to consumers, this Jivox offering enables them to recommend many relevant products personalized to individual consumers in real-time with five key capabilities:

  • Jivox dynamic product ads (with built-in carousel support),
  • Shoppable ads built on headless commerce architecture,
  • Feed-based decisioning,
  • Bestseller recommendation, and
  • Cross-channel analytics and sales attribution.

Consented first-party data and identity, working across the Jivox personalization platform, are the key pillars of the Jivox personalized commerce marketing offering.

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“Retail and DTC brands have been focusing on digital commerce long before the pandemic hit, but not with urgency,” said Diaz Nesamoney, founder and CEO of Jivox. “COVID simply accelerated the process because choices became limited and stores were more difficult to access. Consumers now prefer to engage with brands through their websites and mobile apps, specifically on their phones. This behavior quickly made brands, especially digital commerce marketers, realize they need to engage with their customers more directly and make it easier for them to purchase the products they are looking for.”

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“The good news for digital commerce marketers is that what used to be extraordinarily challenging and difficult many years ago has become much more scalable, streamlined, and possible to do right now,” said Heather Marie Udo, founder & CEO of Shoppable. “Shoppable’s industry-leading embeddable commerce architecture, coupled with Jivox’s personalized commerce marketing, simplifies the buying process because it allows the consumers to purchase the product right within the ad creative experience. This joint offering is the industry’s first “1-click commerce” solution that drives, transacts, measures, and attributes sales.”

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Retail marketers selling online today face many challenges related to the complexity of digital commerce marketing. First, the large amount of information in product catalogs, such as the variety of colors, models, sizes, and feature differences between products. Adding to this complexity is the sale of several thousand to tens of thousands of products, or variations of the products, and product pricing differences and discounts. Global companies must also address many different languages and currencies for pricing. Topping that off are special offers for special occasions at different times of the year. Next, data and identity play a major role in digital commerce marketing. To personalize an offer to each consumer requires tying relevant products, which is data, to a specific consumer, which requires identity. The deprecation of third-party cookies heightens brands’ need for a reliable way to connect the identity of each consumer across all channels, not to mention their need for a privacy-compliant way of measurement and attribution to understand what’s working well, or which channels are producing the best sales of different types of products.

“Data and automation will relieve brand marketers a lot of the heavy lifting and improve the precision and scale at which personalized commerce marketing can be done,” said Nesamoney. “The more data a brand uses, the more precise are the product recommendations and offers, and the more likely the consumer is to purchase. Do this across as many channels as possible because consumers today may browse a product on one channel, get a recommendation from a friend on social media, search for the product and compare offers from different retailers, and then eventually purchase on an app. With third-party cookies going away, connecting a consumer’s identity without these cookies is critical. This solution will help brands scale their personalization efforts and improve the overall performance of digital commerce campaigns.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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