Kibo, a leader in unified commerce, announced Allison Dancy has joined the company as its Chief Marketing Officer. A data-driven marketing leader with more than 20 years of experience, Allison is a proven marketing executive with a long history of success in growing software companies through marketing innovation and execution. Allison brings deep expertise across all facets of marketing, including, but not limited to, demand generation, partner marketing, product positioning and field marketing. Allison’s proven background in increasing brand and market awareness, enhancing corporate credibility, and driving market penetration and sales pipeline will help Kibo accelerate growth and further scale its go-to-market engine.
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“I’m thrilled to join a growing company recognized as the leader in unified commerce at such a pivotal point in its journey,” said Dancy. “I share the company’s vision in elevating the customer experience and I look forward to helping all our clients continue to adapt to new retail realities and deliver personalized, omnichannel experiences.”
Prior to joining Kibo, Allison was the Chief Marketing Officer at OneTouchPoint, and before that, she was the marketing leader for Gotransverse, a leader in subscription and b****** software. Allison began her career in marketing with IBM and Vignette before moving into marketing leadership roles with OpenText and CDS Global.
“As we look to accelerate our growth and further scale Kibo’s go-to-market engine, Allison brings a skillset uniquely suited to that goal,” said David Post, CEO, Kibo. “I’m excited to have someone of Allison’s caliber to lead our marketing organization, and I believe she will add diversity of experience and perspective to our leadership team.”
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