Drop Notification Program Drives Podcast Listener Engagement, Subscribers and Audience
Connecting Fans and Content Creators Through the LiveXLive Flywheel- Listen, Watch, Attend, Engage and Transact
PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media, announced that it has partnered with creator marketing platform Laylo for direct to consumer “drops.” PodcastOne will leverage Laylo’s messaging and landing page tools to notify fans the moment that new episodes, events, content, NFTs, virtual merchandise and merchandise are released. Laylo creates a new one-to-one direct connection between talent and superfans through the latest messaging technology.
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The new alliance with Laylo expands the partnership with PodcastOne’s talent roster, driving new engagements, revenue streams and fills the top of the subscription funnel, to later convert to a paying subscriber. Through “drops”, superfans will be able to instantly purchase exclusive offerings like merch and VIP experiences.
PodcastOne and Laylo will be partnering for the first time with the latest podcast episode of Mea Culpa with Michael Cohen. The episode features Cohen and the Daily Beast’s power, crime, celebrity and justice editor Lachlan Cartwright. Coinciding with this episode’s release, Cohen also released a brand new line of Mea Culpa merchandise which includes orange jumpsuits. As the first use of Laylo’s technology, Cohen’s fans were notified as soon as the merch dropped via their choice of SMS, email, and Facebook Messenger. Subsequent drops are anticipated from PodcastOne talent such as Heather Dubrow, Kaitlyn Bristowe, Adam Carolla, Brett Favre, Eric Bolling, Rob Horry, and Jordan Harbinger.
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“Laylo will allow our talent at PodcastOne to specifically and instantly target and notify their fans and listeners about breaking news, live events, and available merchandise in real time. It will provide PodcastOne and our hosts granular data on our audience and the tools to connect with them. We can now directly connect with listener groups across SMS, email, Facebook Messenger and Discord and build even more loyal and engaged podcast audiences,” said Kit Gray, President of PodcastOne.
“At Laylo, we’ve been fortunate to help thousands of creators connect directly with their fans and we’re incredibly excited to work with PodcastOne and LiveXLive to offer our platform to amazing hosts like Michael Cohen. Today, Podcasters are given minimal audience data and are forced to rely on third parties to connect with their fans. We’ve built Laylo to remove these barriers and this partnership will allow us to do that for so many great podcasters and artists,” stated Alec Ellin, CEO of Laylo.
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