Magnolia Partners With Attraqt to Bring Cross-Functional Collaboration in the New DXP Stack

• A partnership that will enable retailers to be less dependent on IT teams and platform release cycles and to increase their speed to market through more effective business workflows

Magnolia, the leading content management system (CMS) provider announces a strategic partnership with Attraqt Group PLC aligning Attraqt’s innovative artificial intelligence (AI)-powered search and personalization offerings with Magnolia’s rich content platform, to provide retailers with the technical efficiency they seek, but without losing the practitioners desires to be more relevant and faster to market.

The partnership will enable retailers and other businesses to fully curate their digital experiences, with rich preview experience for channels, devices, personas and scheduled campaigns. With today’s consumers typically entering a site in a more surgical manner, Magnolia believes that experiences need to be adaptive to the changing cohort, while not forgetting those that mainly navigate via promotions or merchandising.

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Commenting on the partnership, Mark Adams, Chief Executive Officer at Attraqt said, “Consumers expect even more from brands in this environment. It remains critical for leading brands and retailers to deliver digital experiences that meet the demands of a very exacting shopper audience whilst still meeting commercial goals.”

“Magnolia’s extensive content offering in tandem with Attraqt’s leading capabilities in search, merchandising and personalization, provides customers the ability to deliver a highly personalized and compelling shopping experience from initial search all the way through to purchase and beyond. Underpinning these best-in-class product discovery solutions is a modern, cloud-native, highly scalable technology that is powered by the latest innovations in AI. This ensures that our joint customers will benefit from best-in breed technologies. The value of this is a massive boost to operational efficiency as well as the agility to respond quickly to a market that continues to change rapidly.”

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Darren Hitchcock, General Manager UK, Magnolia, added “Analysts including Gartner are now advising on the adoption of a composable DXP strategy, stating that application leaders can not meet market needs or business objectives with monolithic platforms, and therefore, must update tech stacks, decompose the monoliths and deliver task oriented capabilities.”

“Retailers have worked long and hard with the ties of e-commerce platform release cycles and technical dependencies and, as such, understand the need for change. The critical focus, however, is to provide a way for the same people to conduct their day to day business faster and more efficiently in these new environments. Attraqt and Magnolia together create a powerful collaboration that ensures both technical agility and, critically, supports the practitioners in effective and compliant trading — encompassing the full content/product pool, rich preview with WYSIWYG editing and full optimization.”

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