Mailchimp and Shopify Launch Direct Integration to Ease Data Crowding Ahead of Holiday Shopping Season

Leading marketing technology platforms, Mailchimp and Shopify have announced a direct integration for their users. The direct integration would allow Martech users to connect the two platforms, thus eliminating the need to rely on third-party tools and manual data transfer processes. Mailchimp has also announced it has acquired the ShopSync app.

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Marketing Data with Direct Integration for Better E-commerce Experience

In a build-up to the upcoming holiday shopping season and New Year, the e-commerce industry is gearing for a major revenue earning opportunity, and all this is possible with smart integrations that allow marketers and advertisers to reach the customers and enable them to deliver best-in-class experiences across channels. By adding Shopify to Mailchimp’s existing marketing technology offering, the company is expecting to smoothen buyers journey. Merchants can enjoy the benefits of both Mailchimp and Shopify directly, combining the power of purchase data with marketing data, that sync to deliver highly contextual and relevant analytics and drive conversions online. Not only would merchants reach more customers but also maximize revenue generation through better analytics and data management.

The direct integration comes at the back of Mailchimp’s recent acquisition of Shopify’s ShopSync app. The ShopSync app.has helped many Mailchimp users connect their accounts to Shopify stores over the past two years.

At the time of the announcement, Joni Deus, VP of App Marketplace at Mailchimp said –

“Last year, Mailchimp customers generated 36 percent more orders from Thanksgiving to Giving Tuesday than they did in 2019, showing just how important having an online presence for commerce and retail businesses really is. We’re thrilled to have partnered with Shopify again ahead of our customers’ busiest season to make it easier for merchants to reach their customers, sell more stuff, and be successful.”

“As our merchants prepare for the holiday season and continue to adjust to the new realities of commerce, we’re excited to welcome Mailchimp to the Shopify Partner Ecosystem,” said Fatima Yusuf, Director of Commercial, App Ecosystem, Shopify.

Fatima added, “The combined power of Mailchimp’s suite of marketing tools and Shopify’s robust commerce infrastructure will level the playing field and unlock even more opportunity for independent businesses to grow and succeed into the future.”

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The idea behind this direct integration is clear—to provide marketers and e-commerce merchants with an excellent opportunity to enlarge the canvas on online conversions and maximize revenue. By tapping into Mailchimp and Shopify’s existing martech offerings, merchants can leverage Big Data from both sources and target relevant end-users who would qualify as best customers and who drive repeat businesses with regular purchases.

Role of ShopSync App Post Acquisition

Mailchimp is also announcing the acquisition of the ShopSync app. ShopSync has been the primary third party app that Mailchimp has recommended for users to connect their Mailchimp account with their Shopify store, and has provided excellent service to shared Mailchimp-Shopify customers over the past two years.

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