Marvia, the leading Dutch platform for Distributed Marketing Automation, brings innovation to the market with Template Studio, a groundbreaking connection with Adobe InDesign.
This new feature enables brands to significantly improve their content creation process by effortlessly transforming existing InDesign designs into dynamic templates. Users can easily customize these templates to create consistent, on-brand content for various channels.
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Template Studio
Joep Donders, Marvia’s CEO: “The launch of Template Studio marks a new phase in our template solution. Brands can now create their own dynamic templates for their users without programming knowledge and without involvement from Marvia. This innovative functionality offers our customers unprecedented control and flexibility over the content creation process.”
Marvia was already the market leader in the Netherlands for converting Adobe InDesign designs into templates. With the release of the Template Studio, this process now becomes self-service for users. Moreover, Template Studio has a worldwide first: it is the first integration that can also link DNA, user or branch data. By connecting the complex world of Adobe InDesign with the extensive and user-friendly capabilities of Marvia, the company is strengthening its position in distributed marketing.
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“A number of customers have already had the opportunity to test the new functionality and the initial reactions have been very positive. Especially the ease of use and the advanced options, such as patterns, are appreciated.” said Donders.
Marvia is a SaaS Local Marketing Automation platform that makes brands more successful by leveraging their local marketing potential. The company offers an all-in-one solution that allows brands to centrally manage their marketing materials and allows their local teams and partners to customize and distribute materials locally.
The company operates in more than 90 countries worldwide and is used by many well-known brands, including Domino’s Pizza, PostNL, Steve Madden, Royal FloraHolland, ZEISS, Kabrita, and Berg Toys.
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