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MatchCraft Announces Support for Google Smart Bidding

Award-winning MarTech company, MatchCraft, now supports Google Smart Bidding alongside its proprietary bidding & budget management technology.

Offering partners, and in turn their advertisers, the tools they need to be successful has been the driving force behind MatchCraft’s 23+ years of operation and was a key factor in the decision to incorporate Google’s Smart Bidding into its suite of services. MatchCraft’s proprietary bidding algorithm lies at the core of its AdVantage platform alongside its budget optimization, campaign management and reporting technology and offers partners the ability to manage multi-channel campaigns in a scalable manner. “The decision to invest in adding new capability was based on the criteria that, historically, many of MatchCraft’s development decisions have been based on: providing additional value to our partners and opportunity for enhanced performance for their local merchant campaigns,” states CEO Sandy Lohr. By giving partners a wide range of options and solutions, campaign managers can apply the right tool at the right time in a way that supports their business goals.

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MatchCraft’s long history of supporting resellers provides them with insights into the unique needs of partners. By supporting the options that clients are interested in, clients are empowered to manage their business and their campaigns in a way that makes the most sense for their organization.

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