Leading industry veteran will advance the agency’s organic growth initiatives
MERGE, a premium storytelling technology company, announced that industry veteran and globally recognized leader, Nick Jones, is joining the agency as Chief Client Officer and a member of the company’s executive committee. Jones will work across MERGE’s practice areas to bring clients commercial solutions that drive traffic and transactions by merging storytelling and technology.
“Nick’s experience in commerce is unmatched in the industry. He has been a visionary about the future of retail and the innovative use of technology both online and on-premise,” says Patrick Venetucci, Chief Executive Officer of MERGE. “He will be partnering with our senior-most clients to create transformational commercial solutions with tangible business outcomes.”
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In his new role, Jones will lead MERGE’s organic growth initiatives with the company’s existing clients by exploring emerging technologies in marketing and commerce. He has a proven track record of successfully integrating new technologies into marketing initiatives for creating immersive and engaging brand experiences. He will play an integral part in establishing best practices for direct client communication to ensure they are getting the best of MERGE as a strategic agency partner and to achieve intended business goals.
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Jones brings more than 25 years of experience building brands through cross-channel marketing. Most recently, he served as Chief Growth Officer at Geometry, leading strategic growth and business development for North America, and was a member of Geometry’s executive committee. He is widely recognized as a global leader in marketing innovation. A highly regarded speaker on this topic, Jones has delivered keynotes at the Mobile World Congress in Barcelona, The National Retail Federation’s “Big Show,” Path-to-Purchase Expo, SPECs, GlobalShop and EuroShop. Jones’ expertise includes advertising, CRM/direct, digital, promotions, retail/shopper marketing, e-commerce and omnichannel integration for numerous brands including Bose, Coca-Cola, Comcast, Electrolux, Embassy Suites Hotels, HP, IBM, Intel, Lego, MolsonCoors, Nokia, P&G, Samsung, Sony, Sprint and Unilever.
“Emerging technology and storytelling are the two things I believe hold the greatest bearing on how we approach marketing. MERGE’s commitment to weaving the two together is so smart because doing so is both accepting of the world of technology as it happens, but also taps into the human dimension of storytelling. That is very powerful,” says Jones. “I look forward to leading our business growth through a client-obsessed lens because when we understand what will make our clients grow, our agency will grow along with them.”
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