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Newmine Welcomes Retail Executives Graziano de Boni and Rich McMahon to Advisory Board, Amplifying Its Vision of Reducing Product Returns

Newmine, an innovative retail technology company and consulting agency, announced the establishment of their Advisory Board, which includes seasoned retail executives Graziano de Boni and Rich McMahon. The mission of this new Advisory Board is to unite visionary retail leaders to educate the industry on best practices to advance their competitive advantage through reducing product returns.

With a vision “to ensure retailers thrive in a transforming world,” Newmine’s Advisory Board seeks to meet the mounting challenges that have been presented to the retail industry by the COVID-19 crisis. “E-commerce business volume has grown immensely since March,” says Newmine’s Founder and CEO, Navjit Bhasin. “Product returns were already a significant challenge for retailers, and as more consumers shop more frequently online, the problem threatens the very survival of legacy retailers and customer-beloved brands.”

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The Advisory Board includes highly regarded retail executive, Graziano de Boni, who brings over twenty-five years of senior leadership in fashion and luxury retail, having worked as CEO for Giorgio Armani, Valentino USA, and Prada. “I am thrilled to be joining Newmine’s Advisory Board,” said de Boni. “Newmine’s Chief Returns Officer is at the forefront of AI/ML and Natural Language Processing as it applies to de-risking consumers’ returns. With digital commerce becoming the primary shopping channel, the great team at Newmine is at the forefront of technology applied to improve business performance and consumer satisfaction.”

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Also joining the Advisory Board is former Chief Strategy Officer, President, Chairman, & CIO for Bed Bath & Beyond, Rich McMahon. “I am excited to partner with Navjit and the Newmine leadership team,” said McMahon. “As digital commerce continues at exponential growth rates, the reality of increased returns will present significant challenges for retailers. Newmine’s Chief Returns Officer® returns reduction solution will give retailers an opportunity to effectively manage and reduce return rates, improving their customer service and bottom-line profitability.”

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