Northpass Combines the Power of LMS and CRM, Integrates Its Advanced Learning Platform With HubSpot CRM

By AIT News Desk On Jul 1, 2021

Hubspot Customers Can Now Build Branded Academies With an Enterprise-Grade LMS to Support Marketing, Sales and Service Initiatives.

Today, Northpass, the provider of the leading all-in-one learning platform, announced its latest integration has been officially listed in the HubSpot App Marketplace. App Partners are independent software vendors (ISVs) who have built an integration with HubSpot and been accepted to the App Marketplace.

Northpass for HubSpot connects a powerful learning management system (LMS) to HubSpot’s robust customer relationship management (CRM) platform. This connection enables HubSpot customers that install it to:

Programmatically share data between HubSpot and Northpass
Centralize learning activity data within the CRM
Automate customer education workflows using learning and CRM data

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By connecting the LMS to the CRM, both platforms work in harmony to raise brand awareness, increase win rates, accelerate customer onboarding, boost product adoption and minimize reliance on Support.

“The Northpass team is extremely excited about the creation of this LMS + CRM integration in HubSpot’s ecosystem,” said Northpass’ Founder & CEO, Steve Cornwell. “The marriage of these two solutions is critical for today’s forward-thinking businesses that are looking to deliver customer-centric learning programs that support their Product, Sales and Service efforts to drive growth for their companies.”

“It’s been amazing to see the impact learning has had via the world-renowned HubSpot Academy,” said HubSpot’s VP of Platform Ecosystem, Scott Brinker. “And our customers have noticed it too. With Northpass’ integration, we’re helping our customers become better enabled to cultivate their own academies and connect that data within HubSpot. The combination of the LMS and CRM simply adds momentum to the HubSpot flywheel.”