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Omnicom Precision Marketing Group Leads Forrester’s Creative Agency Assessment

Omnicom Precision Marketing Group (OPMG) announced it has been named a Leader in “The Forrester Wave: Marketing Creative and Content Services, Q3 2022” by Forrester Research, Inc. Within the 17-criterion evaluation, OPMG was the top-ranked company in the Strategy category, receiving the highest scores possible in three criteria: execution roadmap, innovation roadmap, and workforce strategy and automation.

The group also earned the highest scores possible for criteria in the Current Offering category, including creative intelligence, dynamic creative optimization technology, and awards and accolades. The evaluation noted OPMG’s ability to modernize content with creative intelligence as well as its innovative automation technology and capabilities. The group’s ability to use intelligence to drive creativity was attributed to its differentiated investments, including its universal media/content taxonomy, AI-powered creative workflows, and expanded digital commerce partnerships.

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OPMG Chief Executive Officer Luke Taylor said, “This recognition from Forrester is a strong affirmation that our investments in AI and machine learning technologies are driving significant effectiveness and efficiency gains across our customer base. It is particularly rewarding that OPMG was recognized for both the quality of its creative talent and the best-in-class deployment of dynamic content delivery techniques that drive better outcomes for our clients.”

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“OPMG stands apart from others in this evaluation for its creative intelligence, dynamic creative optimization (DCO) services, and caliber of creativity, underscored by significant recognition in industry awards,” said Jay Pattisall, Principal Analyst at Forrester. “Clients looking to scale campaigns with audience intelligence and connect brand to performance should consider working with OPMG and its agencies.”

This evaluation of marketing creative and content services is a new Forrester Wave and part of a portfolio of five Forrester Wave evaluations. Other evaluations within the portfolio focus on media, data strategy and activation, digital experience, and other marketing services. This newest evaluation follows the recent publication of “The Forrester Wave: Global Media Management Services, Q3 2022”, where fellow Omnicom network Omnicom Media Group (OMG) was named a Leader and the top ranked company in the Current Offering category. OMG emerged with the highest scores possible in the following criteria: retail media, commerce, intelligence and insights, operations, optimization, and innovations road map.

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[To share your insights with us, please write to sghosh@martechseries.com]

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