Pixlee TurnTo And Bazaarvoice Partner To Give Brands Using TurnTo Seamless Access To The Bazaarvoice Syndication Network

Pixlee TurnTo is excited to announce a new partnership with Bazaarvoice, where brands using the TurnTo Ratings & Reviews platform can syndicate their product reviews to Bazaarvoice’s retailer network.

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Review syndication enables a brand to send the product reviews they collect at their own ecommerce site to their retail partners.  This increases the number of reviews that the retailer displays about the brand’s products, building trust and accelerating sales.

This new partnership brings together TurnTo’s advanced capabilities to maximize review collection with Bazaarvoice’s unmatched distribution network of over 1,750 retailers. Now, brands using the TurnTo platform can get even more value from every review collected.  And Bazaarvoice retailers can access syndicated reviews from many of the world’s leading brands which use TurnTo for review collection, display, and insights.

“We are thrilled to be able to offer this new partnership to our brand customers,” said George Eberstadt, CEO, Pixlee TurnTo.  “For many brands, the combination of TurnTo’s unique platform capabilities and Bazaarvoice’s extraordinary syndication reach provides a best-of-all-worlds, end-to-end solution for review collection, display, and distribution.”

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With a robust data interchange proven over many years working together, the TurnTo-Bazaarvoice integration automates the end-to-end syndication flow, including catalog matching and authenticity validation, ensuring brands get the greatest value from their reviews syndication program with the minimum of effort.

“The addition of Pixlee TurnTo to the Bazaarvoice Partner Program adds further value for our retail customers,” said Rob Kramer, VP Channel Partnerships, Bazaarvoice.  “Bazaarvoice and Pixlee TurnTo share the mission of ensuring that shoppers everywhere have the information they need to make wise, confident purchase decisions wherever they shop. This partnership allows us to take another step towards that goal.”

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