Rakuten, ShopStyle Executive Jason Jay Sharma Joins Leading Influencer Marketing Platform CreatorIQ as VP of Product

• Digital Veteran Will Continue To Drive Creator Commerce and Affiliate Capabilities, As Influencers Play Increasingly Important Role In $4.28 Trillion Ecommerce Industry

CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, announced that industry veteran Jason Jay Sharma will join the team as Vice President of Product. In his role, Sharma will continue to expand CreatorIQ’s commerce and affiliate offerings, as brands and agencies turn to influencers to drive business outcomes during the ecommerce revolution.

“The next frontier for the creator economy is commerce, as influencers are proving to be high impact storytelling partners that drive real business outcomes,” said Igor Vaks, CreatorIQ Founder and CEO. “I’m thrilled to have Jason join our executive team, as his experience at ecommerce powerhourses like Rakuten will help us push our creator commerce capabilities forward.”

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Prior to joining CreatorIQ, Sharma served as Head of Product and Success at ShopStyle Collective, a Rakuten company, where he led a cross-functional team covering product management, design, marketing and user success.  At ShopStyle, Jason worked closely with content creators and retail partners to develop product-first strategies.

“CreatorIQ is currently offering link tracking and other commerce capabilities to many Fortune 500 brands and agency holding companies,” said Sharma. “I look forward to continuing to build out these offerings, as we continue our history of innovation in the influencer marketing industry.”

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CreatorIQ’s enterprise software was recently named the #1 in-house influencer marketing platform by Forrester, with the highest possible scores in Influencer Data Access, Data Management, and Data Science Capabilities. The company has offices in 12 locations around the world, with investors like Unilever Ventures, TVC Capital, and Kayne Partners Fund.

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