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RTB House Acquires WhitePress to Bolster Content Creation, Publication, and Marketing Measurement Capabilities

RTB House, a MarTech innovations company, has acquired content marketing platform WhitePress. The move is set to accelerate RTB’s expansion into content marketing and WhitePress’s growth in new markets. The union enables advertisers to reach new and existing customers at any stage of the sales funnel as well as gaining transparency through advanced measurement.

WhitePress helps advertising agencies and brands to create and publish content across the web and to track the performance of marketing campaigns. The company is a leader in content marketing automation offering efficiencies in the process of publishing content. The WhitePress platform is highly scalable internationally enabling publishers to enter new markets to grow their business. The ecosystem of products is used by more than 21,000 publishers across 12 countries.

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“We recognised the huge potential of WhitePress early on and we’re excited to bring their offering into our portfolio of products.” said Robert Dyczkowski, Founder and CEO of RTB House. “We’re supporting WhitePress with their international expansion leveraging our experience creating a great foundation for the future of content and marketing”

“We saw immediately how RTB House could help with our ambitions because we share a common approach.” said Paweł Strykowski, Founder and CEO of WhitePress. “Both companies constantly look for ways to stretch the boundaries. Individually, we both have strong core products but are still focused on innovating within our own areas of expertise. We could see that both businesses are striving for more, and that combining those forces would enable us to accelerate our ambitious plans.”

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RTB House has established itself as a leader in MarTech innovation being the first company to offer 100% deep learning retargeting algorithms. More recently, the company has focused on broadening its product portfolio and enabling advertisers to reach new and existing customers at any stage of the sales funnel.

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WhitePress is also looking beyond its successful core offering to find ways in which it can offer additional value to customers. The company operates the GoodContent platform and will soon be launching a new Content Premium service – a hub for copywriting services that allows any business to quickly and easily engage with verified journalists and copywriting professionals at a fixed price point.

“RTB House is a great ally as we look forward to growing internationally. The RTB House team is several times larger than our own and have a wealth of experience. There is a lot of synergy between our products in the e-commerce domain and our desire to help publishers. The acquisition is great news for WhitePress in every way and I’m glad to be a part of it!” Said Strykowski

The immediate shared focus is on creating the optimal conditions for success. For WhitePress, this means redefining its aspirations and setting out a bold development plan. For RTB House, the acquisition is another expansion to its overall portfolio of MarTech products and signals entry into a totally new area of digital marketing that is set to grow rapidly and in coming years.

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