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Leading global communications agency, Ruder Finn, announced the launch of Brandtelling, an analytics-driven content marketing offering to help clients develop cross-platform branded content that builds deeper consumer relationships and brand affinity.
The new specialty offers story-mining tools to build consumer relationships across three pillars: reputation, product and content marketing.
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John Nolan, Executive Vice President of Brand Marketing, will mobilize senior talent across Ruder Finn’s creative, video and internal communications network. Under Nolan’s leadership, the team will develop narrative strategies and branded content platforms, delivering specialized storytelling to cut through the saturated media landscape and deliver brand messages in the most meaningful way. With a breadth of interdisciplinary expertise, the service can be applied to any of the agency’s core practice areas including healthcare, technology, crisis, C-suite thought leadership and internal communications.
“With Brandtelling, we are helping clients tell stories that consumers want to read, listen to, and watch,” said Nolan. “We want consumers to lean into branded content experiences that engage and entertain them, that add value to their lives. And, in the process, create the deeper emotional connections that build brand affinity for our clients.”
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Nolan will report directly to Ruder Finn CEO Kathy Bloomgarden who has driven the expansion of the agency’s digital offering, exploring emerging tech in social listening, AI, voice and VR/AR. Bloomgarden said, “We are living in a digitally centered world, where conversations are always on and news cycles change rapidly; our new Brandtelling offering will leverage tech-enabled listening tools and AI-driven analytics which are critical to finding the insights necessary to target, connect with and build bridges across disparate communities and audiences.”
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