New data shows that businesses using artificial intelligence to get ahead with their social media campaigns are achieving a fivefold increase in the visibility of their content among their followers on Facebook.
Metigy, the world’s leading artificial intelligence (AI) digital m***************** for SMEs, has partnered with Social Status, a provider of social media analytics and reporting tools, to understand the impact of AI-powered marketing strategies.
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Together, Metigy and Social Status explored the metrics that matter when measuring the success of a digital marketing campaign to produce the Social Media Benchmarking Report: Q2 2021.
The new report analysed hundreds of thousands of social media posts across 11,000 Social Status accounts and compared the findings to 5,000 Metigy accounts during Q2 2021. It revealed that savvy businesses using AI as part of their social media strategies saw greater results than the benchmark standards.
Key report findings include:
- Businesses that use AI recorded an organic reach rate at an average of 34.54% for Facebook, compared to 6.05% without AI
- Private engagement rate on Instagram more than doubled from an average of 7.95% without AI to 16.42% with AI
- Private engagement rate on Facebook also more than doubled with the use of AI (from an average of 2.69% without AI to an average of 7.19% with AI)
- AI accelerated monthly growth rate (GR) at higher speeds across all social channels
- Facebook fielded an average monthly GR of 1.80% without AI, versus 8.12% using AI
- Instagram recorded an average monthly GR of 2.57% without AI, 6.59% with the use of AI
- Twitter fielded an average monthly GR of 0.28% without AI, compared to 9.58% with AI
- LinkedIn experienced an average monthly GR of 2.82% without AI versus 4.88% with AI
“We know the spread of COVID-19 across the globe is impacting businesses immensely. Traditional bricks and mortar marketplaces have shifted online. This dramatic digital migration has forced SMEs to seek new ways to market their businesses, and those tapping into AI are reaping the rewards,” says David Fairfull, CEO and co-founder of Metigy.
“This data reveals that AI can do something above and beyond the daily norms of marketing. Australia’s community of SMEs have led the way in leveraging AI to drive better engagement and results at a time when online sales and digital marketing activity is booming,” adds Fairfull.
“As we enter the next stage of ‘pandemic normal’ and businesses emerge from what has likely been their hardest 18 months since the Global Financial Crisis, ensuring marketing dollars are well spent is more important than ever. From this research, it’s clear that small businesses can achieve amplified marketing results with AI and automation,” concludes Fairfull.
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