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Snap Introduces New Conversation Tracking Tool to Safeguard Young Users

Family Center, Snap's new in-app conversation tracking tool provides parents insight into who their teen is friends with and who they’re communicating with on Snapchat, all while respecting the teen’s privacy.

Popular social media platform, Snap has launched a useful conversation tracking in-app tool called Family Center in Singapore for parents. Family Center would assist parents and teens to have conversations on online safety while respecting their teens privacy. In addition to securing their children’s online conversations and relationships from virtual bullies, Family Center also allows Parents to easily and confidentially report any suspicious accounts directly to Snap’s Trust and Safety team.

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How Does Snap’s Family Center Conversation Tracker Works?

Marketers had been using social media listening tools for brand management.

Conversation tracker for parents is an extension of this unique technology specifically meant to safeguard the privacy and health of users from the vulnerable age-groups. Cyber-bullying, doxing and adult-themed content distribution are common privacy-related problems faced by families who are unable to track online activities of their children. Snap’s tool prevent these through advanced conversation tracking and listening tool.

Snap Family CenterSnap Family Center_2Family Center acts as a virtual parenting tools. It has parent-simulated features trained using parent-child relationships from the real-world scenarios. In real life, parents mostly know who their teens are friends with and when they are hanging out—but don’t eavesdrop on their private conversations.Similarly, Family Center’s goal is to help empower parents and teens to have conversations about online safety in a way that still protects teenagers’ autonomy and privacy.

Parents can also easily and confidentially report any suspicious accounts directly on Family Center to our Trust and Safety team that works around the clock to help keep Snapchatters safe.

At the time of this conversation, Henry Turnbull, Head of Public Policy- APAC, Snap Inc. said –

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“Snapchat is a central communications tool for young people, and as our community continues to grow, we know parents and caregivers want additional ways to help keep their teens safe. Our new in-app Family Center tool will help parents get more insight into who their teens are friends with on Snapchat, helping foster positive conversations about online safety within families, while respecting the privacy and autonomy of teens.”

Family Center Adds a Layer of Protection to Existing Tools for Better Parenting on Social Media

In addition to Family Center, Snap has existing protections to keep young people safe.

For example, on Snapchat:

  • By default, teens have to be mutual friends before they can start communicating with each other.
  • Friend lists are private, and we don’t allow teens to have public profiles.
  • And we have protections in place to make it harder for strangers to find teens. For example, teens only show up as a “suggested friend” or in search results in limited instances, like if they have mutual friends in common.

Snapchat plans to include additional features to Family Center. These consist of advanced content control tools for parents with advanced notifications. These notifications would be triggered from the user’s side (teens) whenever they report an account or type of content. These tools would allow parents to control what type of content they want to expose their kids to, without hampering the overall activity of the generic users who use Snapchat.

Role of AI and Emerging Technologies in Social Media Conversation Tracking Tools

Snapchat is among the leading and earliest users of AI and machine learning capabilities. Its conversation tracking tool is a great example of how it intends to put AI to use in preventing cyber-bullying and adulteration of social media platforms. It has already augmented its AI ML centers for detecting illicit use of slangs, adult content, drugs and so on. Conversation tracking features in Family Center would further improve parents experience on Snapchat in the coming months.

[To share your insights with us, please write to sghosh@martechseries.com]

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