Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management

As we enter into a new decade, sales leaders see light at the end of the tunnel with proactive relationship management delivering AI solutions for modern organizations

Spiro released a new infographic created by a leading industry analyst group to explain why sales leaders should  look at the emerging proactive relationship management product category.

“It’s the worst kept secret in sales that everyone hates CRM, from sales reps all the way to company leaders,” said Kari Hanson, vice president of marketing at Spiro, “It doesn’t make sense to invest a lot of money into a tool that no one will use in hopes of getting some visibility into your pipeline. That’s why we introduced proactive relationship management, so company leaders can start with full visibility to drive accurate forecasting while also improving the efficiency and effectiveness of sales teams in order for the business to grow.”

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Proactive relationship management doesn’t need to be “used.” It can create contacts based on who you’re emailing. It can update opportunities when a proposal is sent. Proactive relationship management guides salespeople to the right actions. Because the data is continuously being captured, the AI engine is able to spot patterns and provide recommendations on next best actions. More technically, proactive relationship management consolidates CRM capabilities, sales enablement, and analytics into a single platform.

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About Spiro

Spiro is the first proactive relationship management platform. Natively built on artificial intelligence, Spiro provides a single solution encompassing CRM capabilities, sales enablement and analytics. Spiro eliminates the need for data entry and proactively guides salespeople to the right actions at the right time. Customers report collecting 16 times more data, reaching 30% more prospects and closing 20% more deals after using Spiro.

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