SugarCRM, provider of the award-winning AI-driven CRM platform, has announced double-digit growth for fiscal year 2022* along with a record number of new customers signed worldwide.
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Despite hurdles posed by the “Great Customer Resignation,” Sugar is outpacing the industry with strong customer win rates – reporting a nearly 60 percent increase in new customers signed (59%) year-over-year (YoY). Additionally, Sugar experienced year-over-year double-digit growth in revenue across all its major markets worldwide.
International markets continue to be a strong component of Sugar’s growth, with over half of the new clients coming from outside North America. Sugar signed new reseller and integration partners in Latin America, Europe, the Middle East and Asia, as well as North America.
Sugar’s unrelenting focus on product innovation to let the platform do the work to make the hard things easier for sales, marketing, and customer service teams is paying off. Over its most recent fiscal year (February 2021 to January 2022), Sugar saw a 120 percent uptick in orders for Sugar’s unified platform empowering sales, marketing and service professionals. The company also recorded 154 percent YoY growth for Sugar Serve and 108 percent YoY growth for Sugar Sell.
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Sugar has made significant investments to bring the powerful SugarPredict AI engine to its full platform portfolio. Additionally, Sugar excellence was recognised in the following key industry award programs over the past year:
• Best Overall CRM Solution – 2021 Martech Breakthrough Awards
• Product of the Year – 2021 The Sales and Marketing Technology Awards (Sammy)
• Best New Product for Relationship Management (Gold) – 2021 Stevie American Business Awards
• Winner – 2021 CRM Excellence Award
• Winner – Best CRM Platform – 2022 CX Today CX Awards
• Winner – 2022 CRM Watchlist
Sugar customers are also recognizing the company’s excellence. With a Net Promoter Score of 90+, customer satisfaction for Sugar is far above the industry average for SaaS and CRM solutions.
“The future of Sugar is strong. We remain confident about continued business growth and momentum across our key solutions and target markets,” says Craig Charlton, CEO, SugarCRM. “Market dynamics have shifted during the pandemic and savvy companies are retooling to reap the competitive advantage that comes from a high-definition customer experience. Sugar continues to expand to support these needs, helping our clients create customers for life.”
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