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The Social Standard Acquires Influenced Ventures

  • Fitness TikTok Sensation Demi Bagby Exclusively Represented by New Talent Management Division

Full-service influencer marketing agency The Social Standard has announced its acquisition of Influenced Ventures and the launch of its talent management division. The move will expand The Social Standard’s offerings, providing its digital creators with new services and solutions to expand their reach for clients like Amazon, Adobe and FiatChrysler.

The Social Standard is now the exclusive representative for Demi Bagby, a fitness athlete, social media creator and TikTok’s most prominent health and wellness influencer with 13.8M+ followers and over 329M views, as well as 2.3M+ followers on Instagram. After breaking her back in a cheerleading accident in 2014 and not knowing if she would ever walk again, Bagby developed a love for CrossFit during her recovery and has since become a social media celebrity known for motivational fitness content, including videos of her pushing cars and lifting weights underwater.

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Influenced Ventures, led by Jeran Fraser, excels in building systems to help creators launch products for their audiences and manage brand relationships. Bagby worked with Influenced Ventures for over a year to develop her first product, Rep Wax.

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Fraser has an extensive background in new business, consumer products and technology, having spent the past decade building and investing in companies through a unique hybrid coworking incubator space in Carlsbad, CA.

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“Influenced Ventures has served as a startup accelerator platform for founders and entrepreneurs to springboard their businesses,” said Fraser. “The business has provided tangible value to start-ups and scale-ups during critical early stages of development and we are excited to see what we can do under The Social Standard umbrella working with its bench of talent.”

Fraser will be stepping into the role of SVP, Strategy with The Social Standard.

“The Social Standard was founded on the desire to be best in class, always striving to set new standards in the Influencer marketing industry,” said Jess Phillips, CEO. “Our acquisition of Influenced Ventures, and subsequent representation of Demi Bagby, sets the stage for our next wave of innovation within the creator economy.”

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