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The Ultimate in Sticky Marketing

As online advertising explodes it can be easy to overlook older, off-line marketing tools. Businesses and brands can also feel a lack of control over the most powerful marketing of all, word of mouth. One underutilized marketing medium, combines direct mail, a gift, and a mini-billboard to strengthen relationships and increase word of mouth. Although Sticker Postcards may fly under the radar, there is little doubt amongst their users that they are the ultimate in sticky marketing.

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According to Jeff Nicholson, president of Websticker, and author of Stick This!, sticker postcards are one of the very best marketing values around; “think about it… highly targeted, least costly postage, 100% open rate, and a gift… which happens to double as a mini-billboard. This isn’t junk mail, this is jacked mail.”

Looking at both mediums alone it is easy to see why this promo-partnership is so powerful. Postcards are the least expensive way to put a physical message, image, offer into a very targeted customer’s or prospect’s hands. Promotional stickers are the original social media and according to Nicholson, “they are a gift not a giveaway; a badge not a label; an endorsement not an ad. With the right sticker you can transform your customers and advocates into a volunteer sales force out singing your praises and marketing your product.”

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With the right design on an outdoor quality sticker and postcard, the medium can’t be ignored and has the potential to continue making impressions long after you’ve delivered your targeted message or pitch. During the pandemic, sticker postcards were especially effective for schools and universities, tech companies, non-profit & political organizations, service businesses, the sports industry, and on-line retail. Whatever business you are in, postcard stickers can fit your needs.

Jeff Nicholson adds, “Word of mouth is the most powerful form of marketing in the world. How can you crank it up beyond just creating awesome experiences with your products or services and hoping the word gets around? Well, promotional stickers are a guerrilla marketing tool that, when properly designed and targeted, become literal signs of support. Delivering those signs as fun gifts on postcards is very low-cost and powerful relationship marketing.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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