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Tinuiti Appoints Chief Transformation Officer & CTO

Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – announced the appointment of Max Cheprasov as Chief Transformation Officer and Justin Manus as Chief Technology Officer to further cement Tinuiti’s long-term commitment to reinvest in its people, tech, and standards for innovation – and ultimately its clients’ businesses.

The appointments follow recent internal elevations to Tinuiti’s E-Team in a series of strategic moves designed to future-proof and drive integration across service offerings as the digital economy continues to experience ongoing convergence and privacy concerns.

Nii A. Ahene, Chief Strategy Officer, Tinuiti, said: “Tinuiti’s double-digit year-over-year growth  has given us the opportunity to optimize our organizational structure, streamline our business, and enhance operational efficiencies to keep us ahead in the space – this our version of self-care. Max and Justin are rare finds in the industry who both bring top-tier expertise along with operational leadership skills, tech-savviness, and a shared passion for driving innovation, growth and change. That’s exactly what we need to fuel Tinuiti’s future growth ambitions.”

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Max Cheprasov, Chief Transformation Officer: Cheprasov is a 20-plus year digital economy veteran well known for driving meaningful innovation at the place where digital, automation and AI collide. He will lead Tinuiti’s ongoing evolution of an operating strategy focused on improved business processes and implementation of productivity measures driven by AI. Often lauded as a pragmatic futurist, Cheprasov specializes in building and leading high-performing teams and designing scalable, modern operating models for enterprises seeking to achieve greater operational efficiency and effectiveness.

Cheprasov said: “We often see companies bring in a Chief Transformation Officer to ‘fix things’ and get things ‘back on track,’ but at Tinuiti that’s simply not the case. Rather, my role is directly tied to the firm’s commitment to staying one step ahead and constantly innovating, reimagining and transforming for its people, tech, and product. It’s this commitment and ‘people over profit’ philosophy that has led to Tinuiti’s tremendous growth. I’m thrilled to join the ranks of highly passionate and innovative talent to unleash human greatness and amplify the agency’s total experience across customer, employee, and partner experience.”

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Cheprasov joins Tinuiti from Ubersuggest/NP Digital leading a global SaaS business with 300K+ customers through a hyper-growth period and a new product expansion phase. He was also the first Chief Automation Officer in the marketing industry, stationed at Dentsu International founding a 450+ person Global Automation Center of Excellence. In addition, he previously served at iProspect as SVP, Operations and Technology establishing an award-winning Operational Excellence group.

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Justin Manus, Chief Technology Officer: Since Tinuiti’s acquisition of Bliss Point Media, which transformed Tinuiti into the largest independent purchaser of streaming/OTT media in the U.S., Manus has been central to enhancing Tinuiti’s OTT/cTV capabilities to make non-click-based media trackable, attributable, and optimizable. As Bliss Point Media’s co-founder and Chief Technology Officer, Manus integrated Bliss Point’s proprietary and patented machine learning technology into Mobius, Tinuiti’s suite of AI-enabled marketing intelligence and media activation technology. At Tinuiti, Manus will focus on enterprise software engineering, data warehousing strategy and work closely with leadership to continue advancing the firm’s technology capabilities, including to Mobius. In addition, Manus will assume technical leadership responsibilities regularly meeting with engineering teams to guide overall architecture and approach.

Manus said: “It’s incredibly exciting to step into the role of Chief Technology Officer at Tinuiti– a company that so plainly demonstrates an unwavering commitment to providing the absolute best in technical capabilities for its clients, including Mobius, the firm’s game-changing proprietary suite of AI-enabled marketing intelligence and media activation technology. This opportunity is both personally and professionally very exciting because I’m able to formally merge my experience and tenure with Bliss Point Media to combine our shared vision for a uniquely seamless partnership.”

Manus has almost two decades of experience with special expertise in enterprise software engineering and data warehousing strategy. Manus has demonstrated an impressive ability to build, deploy, and maintain technical infrastructure that drives business forward and empowers end users to solve problems.

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[To share your insights with us, please write to sghosh@martechseries.com]

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