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Todd Rathje Joins Contentstack as Chief Revenue Officer

Contentstack, the leading Agile Content Management System (CMS), announced it appointed Todd Rathje as the company’s first Chief Revenue Officer (CRO). Rathje will lead the global sales, success, support, partnerships and enablement services teams to build deeper relationships with customers and grow Contentstack’s market presence.

According to Aragon Research lead analyst Jim Lundy, 50% of large enterprises are expected to shift to a content experience platform by the end of 2022. The desire to provide customers with personalized and unique content experiences drove increased demand for Contentstack’s Agile CMS platform, resulting in 23% quarter-on-quarter (QoQ) growth and nearly 100% customer retention during 2021.

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“We exceeded revenue targets over the past year and are continuing to expand our industry leadership with our flagship Content Experience Platform,” said Neha Sampat, Contentstack Founder and CEO. “I am thrilled to add Todd to my executive leadership team in direct response to accelerated market demand. Todd’s customer centricity, enterprise B2B and martech experience and strong track record of scaling teams uniquely positions him to lead us through the next stage of growth.”

An early pioneer in the Martech sector, Rathje brings more than 20 years of sales leadership experience to Contentstack. He has a proven track record of successfully leading sales organizations that result in rapid business growth and success. Rathje most recently served as CRO at WorkFusion, where he was responsible for global go-to-market field resources, as well as company and channel expansion. Previously, he held customer and sales-related leadership roles at Aprimo by way of its 2016 acquisition of Revenew Inc., Sprinklr, and marchFIRST.

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“I was initially drawn to Contentstack because of its great reputation and unbelievably high customer satisfaction,” said Rathje. “Renowned for its Care Without Compromise, I immediately felt the close alignment with my personal values around customer centricity. After spending time with its leadership and getting to know the team, I quickly realized that Contentstack offered the perfect trifecta – a strong vision, a best-in-class product, and an amazing culture – with limitless potential.”

As Contentstack outpaces sales and customer acquisition goals, Rathje will continue to drive this momentum and build out Contentstack’s revenue teams, with aggressive hiring plans for sales, alliances, customer success and pre-sales roles across Contentstack’s expanding presence across North AmericaEurope and Asia. The company is focused on recruiting top talent and supporting critical hiring, with more than 100 job openings across tech, DevOps, marketing, and sales/customer success.

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[To share your insights with us, please write to sghosh@martechseries.com]

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