TSN Communications, a marketing and communications firm, welcomes Fatima Baig as its new director of content strategy. Baig will collaborate with TSN clients and TSN team members to help establish and execute strategy to guide content activities and business objectives.
“I am so excited to join an amazing team. Content strategy is a mixture of journalism, communications, marketing and data analytics. These are the essential elements for a successful brand. We truly have the tools here at TSN to create strategies to produce, publish and help distribute client content,” said Baig.
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Based in California, Baig brings more than 14 years of experience in TV news, corporate communications, public relations and content strategy. She has worked with major networks including ABC, CBS, FOX and NBC, winning two Emmys as a journalist. Previously, she worked in communications and business development for numerous companies, including Ethan Allen and a waste diversion and recyclables recovery company.
Baig earned a bachelor’s degree in communications with an emphasis in broadcast journalism from California State University, Fullerton. She is certified in design thinking and content marketing.
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“Fatima has over a decade of experience in the communications industry that will lead to our clients’ successes,” said Greg Zilberfarb, CEO of TSN Communications. “We want to have the best talent on our team to help our clients achieve their goals.”
Zilberfarb founded TSN Communications in 1997, and has grown the virtual company with employees spread across the United States. Along with the increase in staff, the company has expanded its portfolio. The company offers a full range of public relations, marketing and communications services to its clients.
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