Versium and Treasure Data Expand CDP Integration for Customer-centric Digital Transformation
Data technology company Versium announced its partnership with Treasure Data, a leading enterprise customer data platform (CDP). Versium and Treasure Data’s partnership announcement coincides with the launch of Versium’s Treasure Box, a ready-to-use integration within Treasure Data’s CDP. The partnership will bring together Versium’s powerful identity data technology solutions and Treasure Data’s industry best-of-breed smart CDP that powers the entire business to shape customer centricity in the age of digital transitions and transformation.
What is Treasure Boxes?
Treasure Boxes enable faster time-to-value & shorter time-to-deployment and allow businesses to achieve light-speed acceleration of customer data applications using pre-built code, components, visualization, and applications. Versium helps customers gain greater value from their first-party data, making it more effective, and better utilized for significantly more marketing impact.
The company accomplishes this by delivering powerful data enrichment solutions leveraging the company’s identity resolution technology and proprietary identity and insights data that can be associated with first-party data. The end result is a better understanding of who a customer is based on their characteristics, for both businesses and consumers, and additional contact points for more effective ability to reach them across all marketing channels.
CDP Integration Powered by Better ACTIVATION
“Whether it is the third-party cookies going away, or it’s privacy, or it’s simply having more data-driven marketing, there is tremendous emphasis and additional focus being put on first-party data and maximizing its value. CDP solutions are playing an increasingly critical role in centralizing all of the different data assets that an enterprise has relative to the customer journey and the different touchpoints that a person or customer has during that journey. The partnership with Treasure Data will help Treasure Data customers improve segmenting and achieving better activation and reach across all marketing channels. Ultimately companies will experience better data-driven marketing ROI,” said Chris Matty, chief revenue officer and co-founder, Versium.