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Widewail Expands Trust Marketing Platform With Video Testimonial Generator

Invite Video™ eliminates pain points of video testimonials with quick and convenient software solution customers can complete from a smartphone

Widewail, the leading customer review and reputation management solution, introduced a new offering in its Widewail Trust Marketing Platform, Invite Video (™). Building on the company’s SMS review generation technology, Invite Video™ empowers marketing teams further by capturing video testimonials.

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“Word-of-mouth marketing has taken on a whole new shape with video playing a key role,” said Matt Murray, Widewail CEO. “Consumers look to their peers to provide the information they need to build trust in a company or product, and when a review is accompanied with quality video, consumers are more compelled to trust that business.”

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Widewail’s Software-as-a-Service (SaaS) and always-on Trust Marketing platform proactively captures customer feedback, distributes positive reviews on appropriate forums like Google and Facebook and shapes a broader message around a company through the words of its customers. Directly integrated into point-of-sale systems, Widewail’s solution automatically pulls customer data and generates mobile-friendly review requests to drive review engagement with customers.

PREDICTIONS-SERIES-2022

“In the past, video reviews came with long lead times and full production crews that were too pricey for owners and cumbersome for customers. Invite Video is a convenient solution that engages with a customer while their positive experience with your business is fresh, generating an engaging testimonial video directly from their smartphone with no downloads required.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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