Wunderkind Announces Strategic Partnership with Contentsquare to Expand Insights for Brand Marketers and Retailers
Performance marketing platform and experience analytics platform to boost analytics and user understanding for eCommerce customers
Wunderkind (“the Company”), a leading performance marketing engine that scales one-to-one messages for top retailers, announced the launch of a strategic partnership with Contentsquare, a digital experience analytics AI-powered platform that provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey.
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This strategic integration with Contentsquare allows eCommerce brands to uncover in-depth insights into the behavior of users identified by Wunderkind campaigns. Marketers can leverage Contentsquare to determine the specific shopping behavior of users that engage with Wunderkind campaigns and use that insight to make site changes and optimize the shopping experience, ultimately driving increased revenue. More than 50 mutual eCommerce customers will initially benefit from the collaborative user behavior insights, with even more top retailers expected to benefit from the new partnership in the coming weeks and months.
“Wunderkind’s expertise in helping brands achieve greater customer engagement and revenue, combined with Contentsquare’s proven success in understanding the user experience, will undoubtedly empower brands to make more informed, strategic and data-driven marketing decisions,” said Michael Osborne, President, Wunderkind. “We are excited to deliver an even greater understanding of site traffic and customer behavior to our valued clients through this partnership.”
By leveraging the Wunderkind-Contentsquare partnership, leading retailers such as UrbanStems, Tumi, and Hugo Boss will be able to understand more about their users, and tailor and personalize their customers’ experiences more effectively.
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“Contentsquare’s digital experience analytics platform helps companies better recognize customer preferences to create more human experiences using rich and contextual insight,” said Gilad Zubery, Executive Vice President, Global Business Development & Partnerships, Contentsquare. “We are thrilled to partner with Wunderkind and combine our respective industry expertise to improve the customer experience, deliver even greater value in personalized messaging, and fuel the understanding, trust, and creativity brand marketers need to win in today’s competitive marketplace.”
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