Vitech, a leading provider of cloud-based administration software, announced that Yaffa Cohen-Ifrah has joined Vitech as Senior Vice President of Marketing. Yaffa will oversee and execute Vitech’s marketing and communication strategies, themes, messages, and plans, in alignment with broader company objectives and strategies.
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Yaffa comes to Vitech from Sapiens, a leading global provider of software solutions for the insurance industry, where she served as the Chief Marketing Officer & Head of Corporate Communications. In this role, she was responsible for all aspects of Sapiens’ global marketing strategy, including brand strategy, messaging, communications, public relations, and demand generation.
“We are extremely excited to have Yaffa join our team,” said Gary Sherne, Vitech’s Chief Revenue Officer. “Her proven success, leadership experience, industry expertise, and strategic vision will be critical in maximizing our marketing and communications impact and reach.”
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“I am thrilled to join Vitech’s senior executive leadership team,” said Yaffa Cohen-Ifrah. “I am looking forward to being a key contributor to Vitech’s overall growth strategy by leveraging my skills and strategies to expand Vitech’s marketing and communications operations.”
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