Yotpo Announces Yotpo Loyalty for Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

By AIT News Desk On May 4, 2021

Users can now benefit from a loyalty-driven email marketing strategy

Yotpo, an eCommerce marketing platform, today announced it has launched Yotpo Loyalty for Marketing Cloud on Salesforce AppExchange, empowering customers to leverage Yotpo data to send more effective emails directly through Salesforce Marketing Cloud.

Built for the Salesforce Platform, Yotpo Loyalty for Marketing Cloud is currently available on AppExchange and integrates with Yotpo’s Loyalty & Referrals offering for Commerce Cloud.

Yotpo’s Salesforce Marketing Cloud integration automatically syncs loyalty and referral program-related data with a brand’s Marketing Cloud account. This makes it easier to enrich and manage email marketing campaigns and journeys all in one place, ensure that loyalty members receive the right email at the right time, and effectively target based on loyalty program status.

95 Percent of Retail Leaders Prioritize AI, but Only 40 Percent Feel Ready Due to Data Gaps

Nov 21, 2024

Baffle Announces Vector Database Protection to Enhance Data Security for GenAI Applications

Nov 21, 2024

H2O.ai Generative and Predictive AI Now Validated on the Dell AI Factory with NVIDIA

Nov 21, 2024

Prev Next 1 of 40,606

Comments on the News:

“The ability to create authentic connections and conversations between brands and their customers has become critical to building enduring customer relationships,” said Will Schnabel, SVP Business Development & Partnerships at Yotpo. “By integrating Yotpo’s loyalty offering to Marketing Cloud, brands will be able to empower cross-channel communication strategies, better understand consumer behavior, and make better decisions that create lasting customer advocacy and brand loyalty.”

“Yotpo’s Loyalty offering is a welcome addition to AppExchange, as it powers digital transformation for brands by helping drive meaningful customer loyalty experiences,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”