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ZS Generates More Data, Insights, and Actionable Leads with ON24

ON24 digital experiences are consulting firm’s number one source of leads

ZS, a global management and professional services firm, is driving more engagement, delivering better insights to sales, and generating greater demand using ON24 . The ZS Impact Summit is the firm’s largest and most important opportunity for business development and to showcase the company’s leadership among its loyal client base. ZS expanded its annual event with immersive ON24 digital experiences, tripling its number of attendees and capturing rich audience data to further nurture clients and prospects.

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ZS is driving more engagement, delivering better insights to sales, and generating greater demand using immersive ON24 digital experiences, with ON24 now becoming the firm’s number one source of leads.

“ON24 helped us achieve a 72% attendee to registrant rate, the highest conversion we’ve ever had,” said Emilie Watrob, head of event marketing at ZS. “We engaged more clients and generated more insights and metrics that made a measurable business impact. ON24 has now become our number one source of leads.”

ZS provides consulting, software, and technology to companies across many industries, including life sciences where it’s critical for pharmaceutical, biotech, and medtech companies to get products to patients in need faster. With ON24 Virtual Conference and ON24 Webcast Elite, ZS delivered engaging, interactive digital experiences featuring live and pre-recorded keynote addresses, breakout sessions, and a social lounge for networking, interactive games, and the event’s afterparty.

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The firm encouraged active attendee interaction through gamification, allowing participants to earn prizes for completing polls and surveys, asking a question, and downloading materials from the resource list. By driving more audience engagement, ZS captured more data and actionable insights for sales teams to follow-up with clients. Seamless integration with Marketo allowed ZS to use ON24 analytics in their nurture campaigns and further improve marketing efforts.

“ZS is transforming event marketing and demand generation to deliver better client experiences and make a bigger impact on the business,” said Shalini Mitha, vice president of product marketing at ON24. “With ON24 as a core part of their digital engagement strategy, ZS is driving more engagement and collecting actionable insights to build stronger relationships with their clients and prospects.”

ON24 Virtual Conference and ON24 Webcast Elite are part of the ON24 platform, which also includes ON24 Go Live, ON24 Forums, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

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