CarLotz , the nation’s largest consignment-to-retail used vehicle marketplace, announced a strategic partnership with TiiCKER, a consumer shareholder loyalty platform, to connect directly with its consumer shareholders. TiiCKER provides unique access to shareholder perks, commission-free trading, shareholder stores and empowers individual investors to engage with the brands they love.
“As CarLotz has grown, so has our fan base and the number of retail investors who are equally excited about our one-of-a-kind consignment model,” said Michael Bor, Co-Founder and CEO of CarLotz. “We want to connect with these investors in a meaningful way. Our program will reward our LOTZ owners for their loyalty by giving them access to the LOTZ Shareholder Store and retail investor site that includes a range of perks from branded merchandise to consignment discounts.”
CarLotz stock perks are now available for shareholders on TiiCKER and include an exclusive seller-fee discount and LOTZ-branded items for verified shareholders.
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“As a disruptor in the used car industry, CarLotz is on a mission to create the world’s greatest vehicle buying and selling experience,” said Michael Chapman, CarLotz Chief Marketing Officer. “Now, we are pioneering direct-to-shareholder marketing with this partnership with TiiCKER, just as we created the consignment used vehicle model. When you buy into this business model you are also buying into the CarLotz community – and that’s a community of savvy used car people.”
CarLotz’s omnichannel approach has innovated the vehicle buying and selling experience for consumers and commercial consignors. The company operates hubs nationwide, plus an enhanced web platform so customers can consign or shop how they want, when they want.
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“Whether in-hub or online, we want to provide exceptional customer service,” added Bor. The car selling process is made simple and effective through strategic pricing, a 133-point inspection, cleaning services, photographing and advertising the vehicle. Buyers can expect fairly priced vehicles with a world-class buying experience.
“TiiCKER was created for companies like CarLotz – brands that can convert shareholders to consumers – and this new retail program will be a fantastic opportunity for CarLotz to celebrate and reward their owners,” said Jeff Lambert, founder and CEO of TiiCKER. “We know that 80% of shareholders in a retailer or brand are likely to become a customer and 82% of consumers are more likely to buy stock in a brand they love, serving up a double win for LOTZ and its fans and owners.”
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