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Cooltra the European Leader in Sustainable Mobility Takes the Fast Lane to Omnichannel With Openbravo and Adyen

Cooltra, a European leader in sustainable mobility with more than 100 rental locations in six Southern Europe countries, puts its trust in the omnichannel technology of Openbravo, a global provider for cloud-based omnichannel retail, and Adyen, the leading global payments platform, to accommodate the fast growth of its scooters rental business.

Using Openbravo, Cooltra manages every aspect of the rental process for both long-term and short-term contracts, irrespective of whether they are ordered online or in one of its rental locations. Openbravo’s point of sale and central back office solutions handle tasks such as customer and reservations management, vehicle check-out and check-in, invoicing and fleet management.

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The adoption of Adyen and the Adyen-certified connector for Openbravo, enables seamless payment experiences for customers and provides greater flexibility and efficiency to Cooltra. Tasks that used to have to be done manually, such as collecting payments for fines and other charges that may arise after the rental contract has been closed, can now be done faster and more easily, thus dramatically reducing collection time as well.

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“We needed a scalable solution to support our fast-growing rental business. We chose Openbravo because it provided us with a solid functionality and the capacity to support faster our business-specific needs. This has facilitated the adoption of Adyen, which was also a priority for us,” said Timo Buetefisch, Founder and CEO of Cooltra.

“We are delighted that Cooltra has selected Openbravo and it confirms the flexibility our omnichannel platform delivers to a variety of retail businesses. This was the first joint implementation with our strategic partner Adyen to go live and it clearly demonstrates the value that the two companies provide for many types of retailers in accelerating their omnichannel journey,” said Marco de Vries, CEO of Openbravo.

“The pace of innovation in payments is accelerating and we make payments as simple as possible for all types of retailers. The Adyen-certified connector for Openbravo accepts the most popular payment methods and can easily be adapted to the specific requirements of any business as we’ve seen with Cooltra,” said Juan José Llorente, Country Manager Spain and Portugal at Adyen.

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