EV Technology Group’s Strategic Partner MOKE International Launches New Direct-to-Consumer Web Platform
EV Technology Group Ltd. (the “Company” or “EV Technology Group”) announces that its strategic partner MOKE International Limited (“MIL”), with which the Company just signed a definitive agreement to acquire up to 100% of MIL’s share capital, has launched a new direct-to-consumer, offering customers the ability to configure, pre-order, test drive and arrange delivery of the Electric MOKE.
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MOKE International has officially announced the launch of its consumer web platform. The website completes the MOKE brand’s offering of an end-to-end customer experience, extending from the real world experience offered by the recently opened flagship store Casa MOKE in St Tropez. This online experience gives customers the ability to experience the brand’s highest level of service, from pre-sales, purchase and aftersales. This website offers customers the ability to pre-order an Electric MOKE, with a deposit order of GBP£990 required to secure a spot. The site also offers delivery options including Casa MOKE in Saint-Tropez, the Hendy Group’s dealership location based on the UK’s south coast, or delivery directly to their home in the UK or Europe.
In addition, the configurator feature on the website allows customers to style their own vehicle, from choosing from an extra canopy, and five playful colorways are currently available including; Granite Grey, Sunlight Yellow, Sunset Orange, Scuba Blue and Wave Blue.
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The MOKE brand was founded in 1964 by Sir Alec Issigonis and is synonymous with care-free living and treasured for its unique styling. The MOKE brand quickly gained its own celebrity status, with many icons of the era being pictured behind the wheel and gained in exclusive Caribbean and French locations, such as Brigitte Bardot, The Beach Boys, and James Bond. During its conception, nearly 50,000 MOKE vehicles have been sold to a global market that includes the USA, Europe, UK, Caribbean, Australia and New Zealand.
Isobel Dando, CEO of MOKE International said “The future is a seamless omni-channel experience for customers. That is why we are so pleased to be able to offer the ease of purchasing an Electric MOKE through our new website, complemented by the ability to feel and touch our product in our flagship store of ‘Casa MOKE’ in Saint-Tropez. We want to offer deep personalisation to the experience – whether that is using our configurator to select your favourite colour, or booking in for a test drive on the French Riviera at your convenience.”
Wouter Witvoet, CEO and founder of EV Technology Group added “It is key that the Electric MOKE offers a customer experience worthy of the iconic MOKE brand. Starting from their first visit to the website to experiencing in store. The brand’s fun spirit is contagious, and the MOKE International team have really captured this in our online platform.”
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