Digital Innovator and Entrepreneur to Lead Digital Marketplace Businesses
KAR Auction Services, Inc., d/b/a/ KAR Global a leading operator of digital marketplaces for wholesale used vehicles, announced the company has hired James Coyle as Chief Digital Officer. Coyle will be responsible for a number of the company’s digital marketplace businesses and other digital offerings. He will focus on expanding the company’s digital footprint and delivering a differentiated suite of products and services to KAR’s commercial, dealer, financial institution, rental and fleet customers. Coyle will be a member of the company’s executive leadership team and will report to KAR Global CEO Peter Kelly.
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“KAR’s vision is to build the world’s greatest digital marketplaces for used vehicles,” said Peter Kelly, CEO of KAR Global. “James’ leadership and experience will contribute to our achievement of that vision while advancing and accelerating our digital transformation. He brings a proven track-record of success rapidly scaling digital marketplace businesses across a variety of industries and international geographies. And his deep digital knowledge, entrepreneurial spirit and customer-first mindset are a strong cultural fit for our organization.”
Coyle brings a broad range of leadership, technology and digital experience to KAR, including previous roles at Microsoft and Amazon, where he served as the category leader for consumer electronics. He was most recently the CEO at RealSelf, a digital marketplace connecting consumers with physicians for medical and cosmetic procedures. Prior to that, Coyle was the chief customer officer at Varsity Tutors, where he tripled the size of the business in under three years and helped position the company for its successful IPO in early 2021.
“I am thrilled to join the KAR Global leadership team at such an exciting time in the company’s evolution,” said Coyle. “KAR has assembled a portfolio of digital platforms, capabilities and offerings that is unrivaled across the industry and mirrors many best-in-class consumer digital marketplaces. I look forward to building on the great momentum at KAR and delivering the best, fastest and easiest digital experience possible to the company’s broad and growing customer base.”
Coyle holds a bachelor of science degree in public financial management from Indiana University. He will join the company beginning October 26, 2021, and be based at KAR Global headquarters in Carmel, Indiana.
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