LotLinx Brings Vehicle Marketing System to Dealer Desktops with TURNx Browser Extension

Dealership professionals can now acquire, market, and sell inventory faster with TURNx’s VIN-level predictive technology

LotLinx, the automotive industry’s leading Vehicle Marketing System, announced an expansion of their all-encompassing inventory marketing platform with the release of TURN^X. The /AI/-powered solution brings real-time pricing, demand, and competitor data right to a dealer’s desktop, eliminating digital waste and maximizing profit potential.

The product release comes at a pivotal time for LotLinx as it expands its mission to solve dealership marketing inconsistencies and aims to operationalize the vehicle sales process from the point of acquisition.

Recommended AI News: Banjo Health Inc. Announces Partnership with ELMCRx Solutions

Powered by LotLinx /AI/, the browser extension leverages in-market data to provide VIN-level insights on any internet site hosting a VIN, including Vehicle Details Pages and Search Results Pages. This readily-available data is intended to aid dealers throughout the acquisition, pricing, and marketing processes. TURN^X provides insight into active buyer demand, letting dealers know if, and when, the time is right to move on a new unit. Dealers leveraging the in-site extension can accelerate inventory turn by understanding the level of marketing necessary to sell each unit – before they buy.

VIN-level campaigns can be launched directly from the browser extension; and dealers can avoid routine, calendar-based markdowns by proactively pricing new and used inventory based on unbiased pricing recommendations.

Recommended AI News: Server at Work Rebrands as SAW.IT

TURN^X creates full transparency between a dealership’s management, sales, marketing, and inventory departments, allowing each department knowledge of the vehicle details at any point in time.

“TURN^X not only brings real-time buyer demand data at the VIN level to the general manager’s desktop, but to the entire dealership,” says Lance Schafer, LotLinx GM of Product & Technology. “This is the kind of data that will allow dealers to become VIN-aware and help them make more effective and profitable decisions.”

Recommended AI News: InGen Dynamics to Continue to Diversify Application of A.I and Robotics Technologies