Moving iMage Technologies Announces Enhancement of its Accessibility Strategy to Enable Under-served Populations to Enjoy the Moviegoing Experience

Acquisition of QSC LLC’s USL accessibility products enables MiT to assume sales, distribution, manufacturing and servicing

Moving iMage Technologies (MiT), a leading digital cinema technology company, and QSC LLC, a leading provider of AV technologies, announced an agreement where QSC will transfer IP, finished goods and parts inventory, sales, distribution and servicing of the USL line of accessibility products to MiT. MiT will also manufacture the USL products in its own facilities going forward. Terms were not disclosed.

Latest Aithority Insights: SAP Announces Q1 2022 Results With Continued Cloud Momentum

“Over the years, MiT has proven itself as a valued QSC sales partner”

“MiT has a vision of enabling under-served communities to enjoy the movie going experience fully,” said Joe Delgado, executive vice president of sales and marketing at MiT. “We see the acquisition of the USL product line as a key expansion of this strategy as these products enable the hearing and visually impaired to enjoy the cinematic experience. In addition, these products are fully compliant with the ADA and are a requirement for every movie theater in the nation.

“We also see this as a natural extension of our efforts to address a different under-served population – the 70 million non-English proficient speakers in the U.S. In the coming months, we will release our disruptive proprietary technology and subscription service called the MiTranslator, an offering which will allow moviegoers to enjoy movies in their native language through a pair of AR glasses,” concluded Delgado.

Browse The Complete News About Aithority: Medecision Joins Google Cloud Partner Advantage Program

“Over the years, MiT has proven itself as a valued QSC sales partner,” says Barry Ferrell, senior director of cinema product development at QSC. “We’re confident that MiT is the right fit to continue providing this essential accessibility technology to moviegoers.”

QSC is no longer accepting new purchase orders for these products and will work with customers on a case-by-case basis to deliver existing orders by May 13, 2022. For orders that have not been fulfilled by May 13, QSC and MiT will work together to ensure a successful transition for customers.

The USL line of accessibility products includes infrared-based assistive listening and closed caption devices for cinema patrons. Since 2018, movie theatres in the U.S. have been required to make assistive listening and closed captioning equipment available for patrons, as mandated by Title III of the Americans with Disabilities Act.

Read More About Aithority News : Exclaimer Unlocks the Value and Potential of Email Signatures With Innovative New Product Portfolio

 [To share your insights with us, please write to sghosh@martechseries.com]