mPulse Acquires Zipari, A Leader in Healthcare CX and Engagement Technology

mPulse, a leading provider of Health Experience and Insights (HXI) technology, today announced it has acquired Zipari, Inc., a leader in healthcare consumer experience technology. The acquisition demonstrates mPulse’s continued execution of its strategy to drive market leadership through strong growth with an ongoing commitment to enhancing healthcare consumer experiences.

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“Health plans continue to operate with legacy technology, fragmented data and complex point solutions that impede innovation and advancements to the health consumer experience”

The acquisition further establishes mPulse as a leader in healthcare innovation, meaningfully expanding its scale while maintaining a strong profitable growth profile. mPulse now partners with over 400 leading healthcare organizations including 29 of the 30 largest health plans in the country. The transaction combines mPulse’s HXI technology, which integrates health portals, omnichannel consumer engagement and predictive analytics, with Zipari’s proven ability to enable healthcare organizations to drive highest-value customer engagement actions while streamlining back-office workflows. The elements of the combination will deliver transformational value for health plans, third party administrators (TPAs) and leading healthcare organizations through elevated consumer experiences, operational efficiencies and better health outcomes.

“Health plans continue to operate with legacy technology, fragmented data and complex point solutions that impede innovation and advancements to the health consumer experience,” said Bob Farrell, CEO of mPulse. “Together, Zipari and mPulse provide enhanced digital offerings that expand the abilities of healthcare organizations to understand and anticipate the needs of health consumers by delivering agile, personalized experiences at every step of the consumer health journey. We are excited to welcome Zipari’s world-class team and industry leading customers to mPulse.”

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Zipari’s CX platform provides a plug-and-play suite of CX software solutions built for insurers, TPAs, and U.S. healthcare payers of all sizes. Zipari’s team is a passionate group of experts and advocates creating transformative CX technology that makes health insurance better for everyone.

“We are excited that Zipari has joined mPulse to lead the charge in transforming the consumer experience in health care,” said Tabatha Erck, EdD, MPA, CEO of Zipari. “mPulse has a demonstrated track record of market leading outcomes, which reflects the power of their technology and customer focus. The Zipari team is aligned with mPulse’s core values, ready to leverage their expertise and innovation to drive better outcomes for partners and consumers.”

This is mPulse’s fourth acquisition since PSG became the company’s majority shareholder in December 2021. These transactions focus on bringing together foundational health engagement capabilities that all leading health organizations need, but historically have only been provided by separate, fragmented technology vendors. mPulse is making the market more cohesive and easier for healthcare organizations to navigate, while rapidly expanding its share of the digital health ecosystem.

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