MyndVR and Stage Access Team to Bring Classical Music and Performances to Virtual Reality Therapy for Older Adults
Groundbreaking Technology for Aging Populations Combines Its Technology With the Vast Library of Classical-Arts Streaming Service
MyndVR, the award-winning provider of VR-based, digital therapeutic experiences designed for the aging population, announced that it has partnered with Stage Access, the streaming service dedicated to music, ballet, opera and the performing arts.
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“Music engages more parts of the brain than almost any other activity”
This new partnership will allow MyndVR users to enjoy the dazzling Stage Access library of iconic brands and legendary performing-arts programs, and replicate the sensation of live opera, classical music and dance in a “virtual theater” setting. By partnering to deliver rich cultural and immersive experiences to senior-living communities or senior citizens at home, MyndVR and Stage Access continue to enrich lives and improve the health and wellness of our aging population.
“At MyndVR, we’re always looking for ways to enhance our content offerings and provide our seniors with exciting and new experiences that they might otherwise never get,” said Chris Brickler, CEO of MyndVR. “Partnering with Stage Access helps us to ensure that as adults age, they will continue to be able to access the performing arts, which is a privilege and a source of healing that we should all be able to enjoy. We look forward to our continued partnership with Stage Access.”
Research has shown that access to the performing arts can enhance the quality of life and well-being for older adults, helping to improve mood and socialization, reduce stress and support overall cognitive function. The virtual theater furthers MyndVR’s mission to maximize positive outcomes for older adults by promoting relaxation, relief, and enjoyment through the arts.
Stage Access is defining the performing arts in the digital era as the only company in North America that produces, distributes and licenses classical arts programming across multiple platforms. Among Stage Access’s slate of original productions are unique IMAX film experiences, which are premiering exclusively in cinemas, starring superstar opera soprano, Renée Fleming.
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Fleming has long been a leading advocate for the study of the connection between performing arts and health. She is Artistic Adviser at Large to the John F. Kennedy Center for the Performing Arts, and has spearheaded a collaboration with the National Institutes of Health with the participation of the National Endowment for the Arts
“Music engages more parts of the brain than almost any other activity,” Fleming explained, “and evidence is mounting every day to support creative arts therapies for health applications throughout the life span. So providing arts content and experiences to older adults via VR devices is a welcome step forward in integrative healthcare, and it’s incredibly encouraging that this is beginning to be covered by health insurance.”
Stage Access CEO and founder Bruce H. Lipnick said its partnership with MyndVR furthers the streaming service’s mission of Bringing the Stage to You. “In all we do, we’re changing the way audiences engage with performing arts by introducing accessible, affordable ways to experience dance, opera and classical music. Our relationship with MyndVR is a fantastic step toward reaching new audiences in high-growth, underserved markets to improve their quality of life.”
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